London International Awards
2022 Winners and Finalists
Silver
Music & Sound
Sound Design
| Entrant: | AOC - Attention O Chiens, Paris |
| Brand: | 30 MIllions d'Amis Foundation |
| Title: | "The Call" |
| Corporate Name of Client: | 30 MIllions d'Amis Foundation |
| Agency: | Altmann + Pacreau, Paris |
| Creative Director: | Olivier Altmann |
| Copywriter: | Jack Roman |
| Art Director: | Charles Schiepan |
| Agency Head of TV: | Jessica Piergiovanni |
| Production Company: | Quad, Clichy |
| Director: | Bruno Aveillan |
| Director of Photography: | Bruno Aveillan |
| Post-Production Company: | Fix, Clichy |
| Post-Producer: | Nataly Aveillan |
| VFX Company: | Fix, Clichy |
| VFX Supervisor: | Benjamin Laborde |
| Flame Artists: | Anne Georges/Aymeric Rochas |
| Editor: | Thanh Long Bach |
| Colorist: | Arthur Paux |
| Recording Studio: | AOC - Attention O Chiens, Levallois-Perret |
| Sound Design Company: | AOC - Attention O Chiens, Paris |
| Sound Design Producer: | Fabrice Smadja |
| Sound Designer: | Fabrice Smadja |
| Sound Mixer: | Fabrice Smadja |
| Music Performed By: | Ólafur Arnalds |
| Song Title: | Erla's Waltz |
Description:
Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making it a serious electoral challenge.
In the continuity of its collaboration with its creative agency and after 3 campaigns successfully launched (generating millions of views) and have been able to move and alert the public opinion, the 30 Millions d’Amis Foundation decided to tackle a broader mission: Animal Welfare (vs. animal abandonment only).
A campaign to challenge politicians to handle animal protection as part of our core social issues.
The agency imagined a campaign featuring various animals in pain facing the brutality of human indifference. The campaign consists of a cinematic long format and a 90sec version that were broadcast on November 9th, mainly in digital.