‘The Marketplace’ opens with busy vendors trying to sell the film’s lead character poor-quality, heavily pixelated 8-bit computing-style fruits and weapons.

It becomes obvious that this is a metaphor for the mobile game market, with the hero soon being lured down an alleyway by an Alice-in-Wonderland-inspired white rabbit straight to an underground scene populated by darker characters and merchandise – all in full HD quality. The ad ends with the line: ‘Playtime is over.’

The challenge was to create the world and an immersive experience for the viewer. To give nods to existing and classic video games, phones games, and sci-fi without any supplied elements or infringing any copyrights! Everything was created specifically for the film….

All the guns were either synthesized or built… the 8bits sounds were synthesised, and the alien voices recorded… the foley recorded.

The only thing supplied was the music track, but this was quite different in it original form, we processed it heavily (granular synths and effects) to create the transition and also to set it in the 2nd scene. (Reverb eq abs distortion)

To drive anticipation and excitement among keen gamers ahead of the launch of the first phones containing the new mobile processor, which features a state-of-the art mobile graphics processing unit (GPU) developed by Samsung in partnership with AMD.