London International Awards
2022 Winners and Finalists
Silver
Ambient & Activation
Direct Marketing - Consumer
| Entrant: | BETC Paris, Paris |
| Brand: | Distance |
| Title: | "Outlaw Runners" |
| Corporate Name of Client: | Distance |
| Client Account Directors: | Guillaume Pontier/Lionel Jagorel |
| Agency: | BETC, Paris |
| Chief Creative Officer: | Stéphane Xiberras |
| Creative Director: | Stephan Schwarz |
| Copywriter: | Alexandre Girod |
| Art Director: | Julien Vergne |
| Agency Account Executive: | Damien Clanet |
| Production Company: | Soldats |
| Director: | Jules Renault |
| Producers: | Charlotte Giral/Pierre Cazenave/Quentin Henneguelle/Lina Maldonado/Juliette Rivero |
| Sound Company: | GUM, Paris |
Description:
On the 1st of September a new law came into effect in Paris. The speed limit in the capital was to fall from 50km/h to 30km/h. Distance, a running boutique store used this unique opportunity to get some attention.
Using professional athletes, they triggered the speed cameras and used the images by making a video to promote their store. The video became an overnight sensation and drew massive attention and traffic to the store.