London International Awards
2022 Winners and Finalists
Bronze
Ambient & Activation
Sports
| Entrant: | BETC Paris, Paris |
| Brand: | Lacoste |
| Title: | "The 9th Lane" |
| Corporate Name of Client: | Lacoste |
| Client Account Directors: | Catherine Spindler/Nathalie Beguinot/Nicolas Rakocevic/Antoine Hays/Mylène Atlan/Caroline Geraud |
| Agency: | BETC, Paris |
| Chief Creative Officer: | Rémi Babinet |
| Creative Directors: | Aurélie Scalabre/Olivier Aumard |
| Copywriter: | Alexandre Girod |
| Art Director: | Julien Vergne |
| Executive Agency Producer: | Bao Tu Ngoc |
| Agency Strategic Planner: | Philippe Martin-Davies |
| Agency Account Directors: | Gaelle Gicqueau/Fanny Buisseret/Louise Menaige/Romain Cialdella |
| Director: | David Dang |
| Director of Photography: | Clément Arenou, MARS OCTOBRE MUSIC |
| Music Composer: | Alexis Dehimi |
| Photographer: | Dorian Prost |
Description:
Tokyo. August 1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.
As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting.