London International Awards
2022 Winners and Finalists
Gold
Music & Sound
Sound Mixing & Editing
| Entrant: | Early Man Film, Mumbai |
| Brand: | Battlegrounds Mobile India |
| Title: | "Machine-Gun Mouth" |
| Corporate Name of Client: | KRAFTON Inc. |
| Senior Client Brand Manager: | Soumya Prem |
| Client Associate Director, Marketing: | Srinjoy Das |
| Agency: | DDB Mudra Group, Mumbai |
| Regional Creative Head – Advertising & Digital: | Vishnu Srivatsav |
| Chief Creative Officer: | Rahul Mathew |
| Senior Creative Director: | Sooraj Pillai |
| Associate Creative Directors: | Sudhira Mendon/Neha Sathe |
| Senior Art Director: | Murugaiya Gokul |
| Agency Vice President & Business Partner: | Shikha Davessar |
| Agency Brand Strategist: | Sukshita Singh |
| Agency Director Brand Engagement: | Sheenu Gaur |
| Agency Executive Brand Solutions: | Sanjana Chetan |
| Agency Strategy Director: | Netra Ramachandran |
| Agency Head of Games Publishing - India: | Aneesh Aravind |
| Production Company: | Early Man Film, Mumbai |
| Director: | Abhinav Pratiman |
| 1st AD: | Naved Rizvi |
| Producer: | Amarjeet Phukan |
| Line Producer: | Shail Vora |
| Director of Photography: | Yash Khanna |
| Cinematographer: | Yash Khanna |
| Production Designer: | Shruti Gupte |
| Production Project Managers: | Malcolm Noronha/Gurdeep Singh Chadda |
| Gaffer: | Ramesh Sadrani |
| Grip: | Kaltin Arlappa |
| Post-Producer: | Gangadhar Chougala |
| Flame Artist: | Amit Chitnis |
| Editor: | Shivkumar Panicker |
| Colorist: | Vineesh Vijayan |
| Recording Studio: | Boing Studio, Mumbai |
| Sound Designer: | Tilak Goswami |
| Sound Engineer: | Tilak Goswami |
| Casting Company: | The Perfect Way Casting, Mumbai |
| Casting Agents: | Sumit Attri/Bhavna Attri |
| Costume Stylist: | Tanya Oak |
| Make-Up Artist: | Rooma Talukdar |
Description:
Driven by the need to foster a safe and healthy gaming environment, the Game Responsibly campaign tackles the problem of obsessive gaming in a light-hearted manner. And it does so by speaking not only to gamers, but also their friends and family.
The film uses the incessant and iconic sounds of BGMI as a metaphor for excessive gaming; this is shown by the protagonist mimicking the sounds orally.
Humour is employed to drive home the features introduced by BGMI to combat gaming addiction, including OTP authentication for minors and limits on daily in-game spending.
The film organically embeds the problem of over-gaming and its subsequent solution (offered by the new features of BGMI) into a relatable and non-preachy narrative. It is an unexpected take on a pressing issue.