London International Awards
2022 Winners and Finalists
Silver
Creativity In PR
Market Disruption
| Entrant: | DAVID Miami, Miami |
| Brand: | Corona Sunbrew |
| Title: | "Sunbrew" |
| Corporate Name of Client: | Anheuser-Bush InBev |
| Global VP Corona: | Felipe Ambra |
| Global VP Innovation: | Jonathan Ritter |
| Global Director Corona Innovation: | Meredith Ruskin |
| VP Marketing Canada: | Andrew Oosterhuis |
| Global VP Research & Development: | Brad Weaver |
| Corona Innovation Center of Excellence – Canada: | Christine Hamilton |
| Director Global Brands Innovation: | Kate Neff |
| Corona Brand Manager Canada: | Laura Brown |
| Senior Corona Brand Manager Canada: | Melisa Bayrav |
| Global Director Product Innovation - Nutrition, Health & Wellness: | Alexis Klein |
| Senior Director, Corona Content, Comms, and Creative: | Chris Jones |
| Senior Director Above Core Canada: | Mike Bascom |
| Agency: | DAVID Miami, Miami |
| Chief Creative Officer: | Rafael Donato |
| Executive Creative Directors: | Edgard Gianesi/Fernando Pellizzaro/Jean Zamprogno |
| Associate Creative Director: | Joana Plautz |
| Copywriters: | Rafael Bornacina/Lucas Silva/Maud McCaffrey/Jared Schermer |
| Art Directors: | Alexandre Smissen/Sera Takata/João Viegas |
| Agency Head of Production: | Brenda Morrison Fell |
| Senior Agency Producer: | Leticia Hernandez |
| Agency Project Manager: | Larissa Cocchiaro |
| Agency Global COO: | Sylvia Panico |
| Anheuser-Bush InBev SVP Global Brands: | Richard Oppy |
| Agency Managing Director: | Ricardo Honegger |
| Agency Chief Strategy Officer: | Paula Vampre |
| Agency Strategy Director: | Jon Carlaw |
| Agency Associate Strategy Director: | Matias Candia |
| Agency Head of Account: | Luiza Prata Carvalho |
| Agency Account Executive: | Miguel Barriga |
| Agency Account Supervisors: | Alicia Talavera/Carolina Foster |
| Agency Group Account Director: | Gabriella Hellbrugge |
| Agency Planner: | Anastasia Lara |
| Agency Senior Business Affairs Manager: | Barbara Karalis |
| Production Companies: | MJZ / Labhouse , Los Angeles |
| Production Managing Director: | Flora Fernandez Marengo |
| Director: | Juan Cabral |
| Senior Executive Producer: | David Zander |
| Executive Producer: | Emma Wilcockson |
| Producer: | Nicolas Abelovich |
| Director of Photography: | Leandro Filloy |
| Production Designer: | Carlos Umaña |
| Post-Production Company: | Cosmo Street, Los Angeles |
| Executive Post-Producers: | Yvette Cobarrubias/Dalia Deshon |
| Post-Producer: | Julieta Fernández Castagnino |
| VFX Supervisor: | Nicolas ROJO |
| Lead Artist: | Juan Pablo Zaramella |
| Editors: | Emiliano Fardaus/Luciano Sosa/Hugo Jordan |
| Sound Designer: | Tres Sonido |
| Music Production Company: | Pickle Music , New York |
| Music Executive Producer: | Alexis Estiz |
| Music Producer: | Lupita Alvarez |
| Music Arranger: | Dario Calequi |
| Global Chief Creative Officer: | Pancho Cassis |
Written Brief:
An earned-media idea to help consumers worldwide disconnect to better reconnect. Why?
We found out that 95% of our lives are spent indoors, and because of that, 1 billion people around the world don't get enough vitamin D (essential to fight depression, and improve immunity and health). How could Corona, a brand rooted in the sun, help?