Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art.

100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts.

Our brief was to advertise Vienna’s cultural heritage in this very climate.

To protest censorship, we took every piece of explicit art – and published them on OnlyFans. A content-subscription platform known for allowing pornographic content.

The PR-stunt quickly went viral. It resulted in 2,500 articles worldwide, reaching more than 730 million people. It garnered 2.5 billion impressions and 150 million engagements.

With these numerous articles, posts, videos and TV-coverage, the stunt started a global discussion on the question: Who has the right to censor the art we consume?

RESULTS 2.500 articles worldwide. 36 TV coverages. More than 760 million people reached. 2.5 billion impressions. 150 million engagements.