London International Awards
2022 Winners and Finalists
Bronze
Music & Sound
Music Adaptation - Song
| Entrant: | Deloitte Digital, New York |
| Brand: | CSAA Insurance Group |
| Title: | "Bring Me To InsurAAAnce" |
| Corporate Name of Client: | CSAA Insurance Group |
| Chief Marketing Officer: | Linda Goldstein |
| Client Account Manager: | Stephanie Fitzgerald |
| Senior Director, Creative & Strategy: | Carrie Hack |
| Agency: | Deloitte Digital, New York |
| Chief Creative Officer: | Leslie Sims |
| Executive Creative Director: | Elaine Cox |
| Deloitte Digital US Heads of Creative, Brand & Advertising: | Milton Correa/Jones Krahl |
| Associate Creative Directors: | Lora Faris/Zac Carroll |
| Executive Agency Producer: | Daniel Roversi |
| Deloitte Digital Director of Studio Production: | Richard Quan |
| Deloitte Digital Principal: | Kevin Sharps |
| Agency US Head of Client Engagement: | Lauren LaValle |
| Agency Strategy Director: | Jen Watts-Welsh |
| Agency Media Supervisor: | Andrew Suliteanu |
| Agency Group Account Director: | Mila Babrikova |
| Agency Account Director: | Matt Porter |
| Production Company: | Radical Media, Los Angeles |
| Production Company President: | Frank Scherma |
| Director: | Dave Meyers |
| Executive Producer: | Jim Bouvet |
| Producer: | Lisa Brugliera |
| Director of Photography: | Sebastian Blenkov |
| Line Producer - Division Films: | Benjamin Begovic |
| Producer - Division Films: | Rok Bukovec |
| VFX Company: | Jamm Visual, Los Angeles |
| VFX Supervisors: | Jake Montgomery/Zac DeMaria |
| VFX Company Executive Producer: | Asher Edwards |
| VFX Producers: | Justine Pregler/Mike Wigart |
| Lead Artist: | Ben Martin |
| Flame Artists: | Bennoit Mannequin/Paul Downes/Tim Robbins |
| VFX Companies CG Artists: | Yu Fujii/Connie Ho/Fred Hopp/Jaguar Lee |
| VFX Company Set Supervisor: | Patrick Munoz |
| Edit Facility: | Cabin Editorial, Los Angeles |
| Editors: | Greg Scruton/Alvaro Del Vale |
| Assistant Editor: | Eddie Mikasa |
| Editorial Executive Producer: | Adam Becht |
| Editorial Producer: | Sarah Cassell |
| Color Company: | Company 3, Los Angeles |
| Colorist: | Stefan Sonnenfeld |
| Sound Design Company: | Barking Owl, Los Angeles |
| Sound Design Company Creative Director: | Kelly Bayett |
| Sound Design Executive Producer: | Ashley Benton |
| Sound Design Company Music Arranger: | Ethan Walter |
| Sound Designer: | Elizabeth McClanahan |
| Music Production Company: | Premier Music Group, Los Angeles |
| Music Supervisor: | Aaron Mercer |
| Music Arranger: | Brian Canning |
| Music Composers: | Amy Lee/Ben Moody/David Hodges |
| Performers: | Rory Kinnear/Casey Alexander/Emily Tully |
| Voice-Over: | Anthoula Katsimatides |
Description:
CSAA Insurance Group’s campaign aims to overcome a lack of AAA Insurance product awareness by using the campaign theme, “It’s not insurance, it’s insur-aaa-nce.”
We utilized a famous song and changed the lyrics to incorporate ‘insur-aaa-nce’ and make it sticky. This film replicates the vibe of Evanescence’s hit song ‘Bring Me To Life’ in note-perfect parody.