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London International Awards

2022 Winners and Finalists

Silver
Music & Sound
Music Adaptation - Song


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Entrant: Yessian Music, Detroit
Brand: Detroit Youth Choir
Title: "Sweet Child O'Mine"
Corporate Name of Client: Detroit Youth Concert Choirs and Performing Arts Company
Agency: Imagination, Detroit
Creative Director: Jonny Ellison
Creative Director - Art: Joey Sheridan
Agency Graphic Designer: Eve Gebowski
Agency Head of Production: Joe Caruso
Executive Agency Producer: Alistair Wilson
Agency Strategy Directors: Joanna Rosholm/Carly Wienner
Director: Everett Stewart
Producer: Naya Moreno
Director of Photography: Get Super Rad
Cinematographers: Jeff Tabb/Kyle Adcock/Rick Saliga
Production Designer: Angie Hartley
Production Assistants: Brandon Parker/Josh Cousineau/Ny'Ea Reynolds
Gaffer: Kirk Yoshonis
Grip: Cooper Arent
Editor: Destiny Bruderick
Editorial Producer: Nick Sullivan
Vocal Editing Engineer: Jeff Dittenber
Recording Studio: Yessian Music, Detroit
Recordist/Enginee/Mixer: Gerard Smerek
Pro Tools Recording Engineer: Mike Baluhal
Pro Tools Assistant Engineer: Katie Vantine
Music Production Company: Yessian Music, Detroit
Yessian Head of Production/Partner: Michael Yessian
Yessian CCO/Partner: Brian Yessian
Music Executive Producer: Gerard Smerek
Music Supervisor: Lars Makie
Music Arranger: Mark Chu
Music Composer: Original Song by Guns N' Roses
Music Lyricist: Original Lyrics by Guns N' Roses (Additional Lyrics by IndigoYaj)
Music Performed By: Detroit Youth Choir
Song Title: "Sweet Child O'Mine"
Performer: The Detroit Youth Choir

Description:
As kids everywhere return to school, the Detroit Youth Choir released their own take on the song made famous by Guns N’ Roses to call for continued progress in the wake of recent tragedies in Uvalde, Oxford, Highland Park, and Buffalo. Over 50 Choir members aged between 8-18 years old contributed to this new arrangement of “Sweet Child O’ Mine”.

The song choice was inspired by the story of Layla Salazar, age 11, who was one of the nineteen children and two teachers tragically killed at Robb Elementary in Ulvade, Texas. Each morning as her Dad Vinnie Salazar drove Layla to school in his truck, they would sing-along together to “Sweet Child O’ Mine,” by Guns N’ Roses.

The song, Layla’s father wrote on Facebook, was the only thing bringing him peace right now. Layla’s father Vinnie gave permission for her image to be used in the video that accompanies the recording and has shared his appreciation to the choir for their efforts.