London International Awards
2022 Winners and Finalists
Silver
Music & Sound
Music Adaptation - Song
Entrant: | Yessian Music, Detroit |
Brand: | Detroit Youth Choir |
Title: | "Sweet Child O'Mine" |
Corporate Name of Client: | Detroit Youth Concert Choirs and Performing Arts Company |
Agency: | Imagination, Detroit |
Creative Director: | Jonny Ellison |
Creative Director - Art: | Joey Sheridan |
Agency Graphic Designer: | Eve Gebowski |
Agency Head of Production: | Joe Caruso |
Executive Agency Producer: | Alistair Wilson |
Agency Strategy Directors: | Joanna Rosholm/Carly Wienner |
Director: | Everett Stewart |
Producer: | Naya Moreno |
Director of Photography: | Get Super Rad |
Cinematographers: | Jeff Tabb/Kyle Adcock/Rick Saliga |
Production Designer: | Angie Hartley |
Production Assistants: | Brandon Parker/Josh Cousineau/Ny'Ea Reynolds |
Gaffer: | Kirk Yoshonis |
Grip: | Cooper Arent |
Editor: | Destiny Bruderick |
Editorial Producer: | Nick Sullivan |
Vocal Editing Engineer: | Jeff Dittenber |
Recording Studio: | Yessian Music, Detroit |
Recordist/Enginee/Mixer: | Gerard Smerek |
Pro Tools Recording Engineer: | Mike Baluhal |
Pro Tools Assistant Engineer: | Katie Vantine |
Music Production Company: | Yessian Music, Detroit |
Yessian Head of Production/Partner: | Michael Yessian |
Yessian CCO/Partner: | Brian Yessian |
Music Executive Producer: | Gerard Smerek |
Music Supervisor: | Lars Makie |
Music Arranger: | Mark Chu |
Music Composer: | Original Song by Guns N' Roses |
Music Lyricist: | Original Lyrics by Guns N' Roses (Additional Lyrics by IndigoYaj) |
Music Performed By: | Detroit Youth Choir |
Song Title: | "Sweet Child O'Mine" |
Performer: | The Detroit Youth Choir |
Description:
As kids everywhere return to school, the Detroit Youth Choir released their own take on the song made famous by Guns N’ Roses to call for continued progress in the wake of recent tragedies in Uvalde, Oxford, Highland Park, and Buffalo. Over 50 Choir members aged between 8-18 years old contributed to this new arrangement of “Sweet Child O’ Mine”.
The song choice was inspired by the story of Layla Salazar, age 11, who was one of the nineteen children and two teachers tragically killed at Robb Elementary in Ulvade, Texas. Each morning as her Dad Vinnie Salazar drove Layla to school in his truck, they would sing-along together to “Sweet Child O’ Mine,” by Guns N’ Roses.
The song, Layla’s father wrote on Facebook, was the only thing bringing him peace right now. Layla’s father Vinnie gave permission for her image to be used in the video that accompanies the recording and has shared his appreciation to the choir for their efforts.