London International Awards
2022 Winners and Finalists
Bronze
Digital
Creative Use of Data
| Entrant: | MRM, Santiago |
| Brand: | LATAM Airlines |
| Title: | "Fly Over Cyber Monday" |
| Corporate Name of Client: | LATAM Airlines |
| Client President: | Roberto Alvo |
| Global Chief Marketing Officer: | Sabrina Salgado/Patricio Majluf |
| Chief Marketing Officer: | Claudio Moro |
| Head of Global Brand Marketing: | Alfredo Santamaría |
| Senior Client Brand Manager: | Valentina Eichorn |
| Media Company: | IPG Mediabrands, Santiago |
| General Manager - Media Company: | Santiago Garcés |
| Media Planner: | Julio Espinoza |
| Agency: | MRM, Santiago |
| Agency Chief Executive Officer: | Leo Chiesi |
| Agency President: | Pablo Sommer |
| Global Chief Creative Officer: | Ronald Ng |
| Chief Creative Officers: | Leo Chiesi/José Ignacio Solari |
| Senior Copywriters: | Alí Hernández/Letizia Jorquera |
| Senior Art Directors: | Fabián Uribe/Felipe Almendras |
| Agency Social Media Directors: | Nadja Bertolino/Romina Casinelli |
| Agency Project Manager: | Mitsuko Yamada |
| Production Company: | The Clan, Santiago |
| Production Managing Director: | María Isabel Arriagada |
| Director: | Nico Ureta |
| Post-Production Company: | The Blackdogs Post, Santiago |
| Executive Post-Producer: | Gabriel García |
Description:
It was Cyber Monday again, and in middle of the pandemic, people were only thinking in buying stuff online. So we offered them the stuff they wanted, but with the unique experience that comes with a trip.
People then realized they could escape local lockdowns and high priced products, flying to other destinations and buying abroad, for the same price or even cheaper than they would be paying only for the product they where looking for in Chile.