There are many deficiencies in the shopping experience in the stadiums of Mexico. One of them is the insecurity that fans are exposed to. The math is simple, crowded places equal pickpocketing.

As a result, football fans must take measures to avoid getting robbed, which includes not bringing cellphones or wallets to the stadiums; just a few bucks and the most valuable thing a fan has: their team jersey. On the other hand, payment methods at the stadiums limit fans from fully enjoy the experience of watching a match of their favorite club.

Corona has been affected by its beer volume sales. So the brief was to find a way to solve the problems involving a large volume that was rapidly escaping. Considering that the average attendance of each match is 50K people, this solution should position Corona in the center of the equation to effectively solve this problem.

Corona reinvented the way to enjoy a football match by creating a new payment solution for the fans. The idea was to turn their football jerseys into a digital wallet and enable them to enjoy a cold Corona without using cash. Eliminating all kinds of problems experienced by fans in stadiums. This is how Jersey Pay was born.

The fans only had to reach a Modelorama vendor with the “JerseyPay Logo” and tap the badge of their jersey. Once they have installed the jersey tap, they could pay with a PoS terminal within the stadiums. The vendor approaches its contactless device to the crest and instantly charges it to their account at retail price.

In addition to making the purchase of Corona more comfortable and fun. By using this payment method, fans could enjoy extra benefits and promotions. Making their Corona experience go beyond the stadium.