London International Awards
2022 Winners and Finalists
Bronze
Health & Wellness
Public Service/Social Responsibility
Entrant: | Zulu Alpha Kilo, Toronto |
Brand: | Black Business and Professional Association, et al. |
Title: | "The Micropedia of Microaggressions" |
Corporate Name of Client: | Black Business and Professional Association, et al. |
Partner - Black Business and Professional Association: | Nadine Spencer |
Partner - Canadian Congress on Inclusive Diversity and Workplace Equity: | Alex Ihama |
Partner - Diversity Institute Toronto Metropolitan University : | Wendy Cukier |
Partner - Pride at Work Canada: | Colin Druhan |
Agency: | Zulu Alpha Kilo |
Chief Creative Officer: | Zak Mroueh |
Executive Creative Directors: | Stephanie Yung/Christina Yu |
Copywriter: | Christina Roche |
Art Director: | Andrea Por |
Agency Head of Design: | Stephanie Yung |
Agency Producers: | Rebecca Adams/Kenneth Haz |
Agency UX Designer: | Damian Simev |
Agency Account Team: | Rob Feightner/Karla Ramirez/Michael Brathwaite |
Agency Planners: | Spencer MacEachern/Adrian Ver/Patrick Henderson/Sean Bell |
Production Company: | Zulubot, Barbara Shearer |
Executive Producer: | Tom Evans |
Producers: | Lauren Schell/Mitch Cappe/Adam Palmer/Jackie Pal |
Director of Photography: | Greg Bennet |
Key Grip: | Prassan Patel |
Edit Facility: | Zulubot |
Editors: | Jessie Posthumus/Felipe Chaparro/Jay Baker |
Colorist: | Felipe Chaparro |
Motion Graphics: | Mike Sevigny |
Animation: | Ashlee Mitchell |
Production Artists: | Pavel Petriycki/Mila Lukezich/Cecilia Bernasch |
Production Director: | Ola Stodulska |
Post Producer: | Sarah Dayus/Mariya Guzova |
Audio Social: | Noah Mroueh |
Head of Design: | Stephanie Yung |
Design Director: | Jeff Watkins |
Designer: | Zoe Kim |
Studio Director: | James Graham |
Web Developers : | Jake Edwards/Kyle Collins/Ariana Emond |
Illustrator: | Nabil Elsaadi |
Description:
To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations (Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute), launched The Micropedia, the first encyclopedia of microaggressions.
It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Like Wikipedia, entries are collected via user submissions.
All entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. Unlearning starts the TheMicropedia.org