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Entrant: Zulu Alpha Kilo, Toronto
Brand: Black Business and Professional Association, et al.
Title: "The Micropedia of Microaggressions"
Corporate Name of Client: Black Business and Professional Association, et al.
Partner - Black Business and Professional Association: Nadine Spencer
Partner - Canadian Congress on Inclusive Diversity and Workplace Equity: Alex Ihama
Partner - Diversity Institute Toronto Metropolitan University : Wendy Cukier
Partner - Pride at Work Canada: Colin Druhan
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Directors: Stephanie Yung/Christina Yu
Copywriter: Christina Roche
Art Director: Andrea Por
Agency Head of Design: Stephanie Yung
Agency Producers: Rebecca Adams/Kenneth Haz
Agency UX Designer: Damian Simev
Agency Account Team: Rob Feightner/Karla Ramirez/Michael Brathwaite
Agency Planners: Spencer MacEachern/Adrian Ver/Patrick Henderson/Sean Bell
Production Company: Zulubot, Barbara Shearer
Executive Producer: Tom Evans
Producers: Lauren Schell/Mitch Cappe/Adam Palmer/Jackie Pal
Director of Photography: Greg Bennet
Key Grip: Prassan Patel
Edit Facility: Zulubot
Editors: Jessie Posthumus/Felipe Chaparro/Jay Baker
Colorist: Felipe Chaparro
Motion Graphics: Mike Sevigny
Animation: Ashlee Mitchell
Production Artists: Pavel Petriycki/Mila Lukezich/Cecilia Bernasch
Production Director: Ola Stodulska
Post Producer: Sarah Dayus/Mariya Guzova
Audio Social: Noah Mroueh
Head of Design: Stephanie Yung
Design Director: Jeff Watkins
Designer: Zoe Kim
Studio Director: James Graham
Web Developers : Jake Edwards/Kyle Collins/Ariana Emond
Illustrator: Nabil Elsaadi

Description:
Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These subtle but painful interactions are known as microaggressions and they have a significant impact on peoples’ physical and mental health.

To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations (Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute), launched The Micropedia, the first encyclopedia of microaggressions.

It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Like Wikipedia, entries are collected via user submissions.

All entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. Unlearning starts the TheMicropedia.org