Itaú is a people-oriented bank whose purpose is to relieve its clients from the stress of financial related issues.

This is our permanent brief for the brand: how can we simplify people's finance, to make their life easier? Therefore, in 2019 Itaú returned the monthly inflation to its clients, and in 2020 delivered the pension to the retirees isolated by the pandemic.

In this case, we focused in the UX: while the category is kept behind in improving the user experience on their platforms such as home banking apps, users are increasingly digitized, exposed to innovative apps like digital wallets or health trackers, which are far better from the experience they have with banks.

So, we needed to improve the digital experience when operating with Itaú, making it an easier and more organic relationship.

Our objectives with this product were 450.000 opened accounts, increase our awareness nationwide, and increase our positioning as an innovative bank and different from the rest.

The difference that this product introduces in the industry is that it offers a simple way to fully operate from WhatsApp, an app that 95% of the Argentinians already have in their cell phones.

It is no need for extra mobile data or additional space on the cell phone and you don ?t even have to leave the app you are already in chatting to make a transfer to a contact or share information.

The positive impact that CuentaChat has on people is that they don't need to go to the physical branch, they don't need to download any app on their phone, they don't need to learn how to use a new platform and they don ?t even need to sign any papers.

From a business point of view, this had a positive impact because a large number of people who were migrating to digital banking opted for CuentaChat, since a large amount of paperwork is not required to open an account; it can be simply open with full name, ID and facial recognition all guided by an intuitive chat bot.