SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Silver
Transformative Business Impact
Customer Experience

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Entrant: Ogilvy, La Paz
Brand: Blink
Title: "Mobile ATMs"
Corporate Name of Client: Soulftware Corporation
Chief Marketing Officer: Martín Villegas Ovando
Agency: Ogilvy , La Paz
Agency President: Henry Medina
Agency Creative Chairman: Henry Medina
Chief Creative Officer: Henry Medina
Agency Head of Art: Gerson Chávez
Agency Graphic Designer: Germán Pongo
Production Company: Makina Films, Santa Cruz
Production Managing Director: Pedro Pablo Escobar
Director: Julio Barragán
Producer: Dominga Guachalla
Director of Photography: Sebastián Fernández
Production Designer: Mariana Sandoval
Post-Producers: Javier Cabrera/Marco Calabi/Paulo Arispe
Sound Design Company: Sounder Studios, La Paz
Sound Design Executive Producer: Jose Antonio Bernedo

Written Brief:
Blink is both a business and a social solution since we wanted to put and end to a big inequality.

With this fintech startup we want to make cash more available on the go. Our idea is to use taxis and delivery motorcycles to deliver cash.

The purpose is for Blink’s system to expand the number of ATMs in the country nearly twenty-fold generating a massive financial inclusion because there are only 42 ATMs for every 100,000 people and they are only located in the most privileged neighborhoods.

Latin America was the only region where the use of cash grew during the pandemic so we needed a ground-breaking solution.