London International Awards
2022 Winners and Finalists
Regional Network of the Year: Europe
Ogilvy
Gold
TV/Cinema
Copywriting
| Entrant: | DAVID Madrid, Madrid |
| Brand: | Burger King |
| Title: | "Even More Confusing Times" |
| Corporate Name of Client: | Burger King |
| Client Global Director of Communications: | Andrea Beer |
| Global VP Burger King Marketing: | Sabrina Ferretti |
| Chief Marketing Officer Burger King Spain: | Paco Recuero |
| Global Head of Brand Marketing: | Iwo Zakowski |
| Marketing & PR Burger King Spain: | Borja Moya |
| Chief Brand Officer Burger King: | Antonio Brandao |
| Agency: | DAVID Madrid, Madrid |
| Global Chief Operating Officer: | Sylvia Panico |
| Global Chief Creative Officer: | Pancho Cassis |
| Executive Creative Directors: | Saulo Rocha/André Toledo |
| Creative Directors: | Sébastien Rouvière/David Krueger |
| Associate Creative Directors: | Pedro Sattin/Ana Martin |
| Copywriters: | Sébastien Rouvière/David Krueger |
| Art Director: | Pedro Sattin |
| Agency Head of Production: | Alejandro Falduti |
| Agency Account Executive: | Sebastian Gancarz |
| Agency Account Supervisor: | Irene León |
| Agency Group Account Director: | Lucila Mengide |
| Agency Account Director: | María García Herranz |
| Production Company: | Blur |
| Director: | Biceps |
| 1st AD: | Luis Fernando Machi |
| 2nd AD: | Adrian Galdeano |
| Executive Producers: | Mario Fornies/Sete de Ledo |
| Producer: | Aldo Guenter |
| Director of Photography: | Octavio Arias |
| Camera Assitant Blur: | Polo Villaseñor |
| Art Director Blur: | Ilduara lamas |
| Art Assistant Blur: | Carlota Wilmshirst |
| Production Project Manager: | Miguel Aguirre |
| Stylist Blur: | Ahida Aguirre |
| Executive Producer We Are Sicarios: | Joao Luz |
| Location Manager Blur: | Daniel Escribano |
| Retoucher We Are Sicarios: | Ricardo Moreira |
| Operations - We Are Sicarios: | Lindin Lima |
| Assistants - We Are Sicarios: | Kao Moraes/Renan Moraes |
| Production Assistants: | Andrea Golo/Celia Prieto |
| Post-Producers: | Daniel Sanchez-Herrera/Marisa Mesonero |
| Editor: | Rocio Pérez |
| Music Production Company: | Pickle Music |
| Music Executive Producer: | Olivia López |
| Music Composers: | Pablo Díez/Sebastian Merlín/Alexis Estiz |
| Performers: | Edward Robinson/Miguel Angel Jenner/Nuno Barbosa |
Description:
The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?!
This film showcases a series of confused characters having sudden puzzled realizations while a voiceover makes a series of observations and ironic comments about all kinds of relatable things in life that are just very confusing.
The narrator’s speech addresses topics such as parenting, relationships and the environment. He then finally concludes by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken. Confusing indeed.