London International Awards
2022 Winners and Finalists
Health & Pharma Network of the Year: IPG Health
Bronze
Health & Wellness - Craft
Illustration Campaign
| Entrant: | AREA 23, an IPG Health Company, New York |
| Brand: | Kazoo/Stand for the Silent |
| Title(s): | "Culture Shaming - Poster", "Body Shaming - Poster", "Sex Shaming - Poster", "Grade Shaming - Poster", "Social Bullets", "Social Bullets" |
| Corporate Name of Client: | Kazoo/Stand for the Silent |
| Agency: | AREA 23, an IPG Health Company, New York |
| Idea Creation Companies: | AREA 23, an IPG Health Company, New York |
| Global Creative Partner: | Fred Levron |
| Chief Creative Officer: | Tim Hawkey |
| EVPs/Executive Creative Directors: | Elliot Langerman/Marcus Kawamura |
| Senior VPs/Creative Directors: | Eduardo Tavares/Logan Allanson/ Andy Gerchak |
| VPs/Creative Directors: | Bruno Brasileiro/Felipe Munhoz |
| Creative Director: | Andre Maciel |
| Associate Creative Director – Craft & Design: | Arthur Daraujo |
| Associate Creative Director – Copy: | Victor Afonso |
| Associate Creative Director – Art: | Leonardo Arcoverde |
| Creative Support: | Clay MacGuire |
| Copy Support: | Betsy Voigt/Ethan Victor/Connor Sterling |
| VP, Directors of Integrated Production : | Paul Blake/MioNa Mui |
| Associate Director Technology, Innovation Lab: | Aaron Stack |
| SVP Director Technology and Digital Production: | Bill Hanff |
| SVP, Director of Integrated Production: | Jennifer Ma |
| Group Art Supervisor: | Andrea Sabbatini |
| Illustrators: | Fabio Barros/Ícaro Yuji/Bob Souzza/Rafa Duque |
| Account: | Tayna Boaventura |
| Production Companies: | The Youth, Curitiba/Daisy Cutter, Coppell |
| VPs/Executive Producers: | Christine Anisko/Scott Roberts |
| Executive Producers: | Ale Lepez/Eduardo Lubiazi/Carolina Cherobim/Tina Castro |
| Producers: | Jessica Haselkorn/Cassandra Diehm/Larissa Andrade/Pamela Tanasovichi |
| Production Coordinators: | Juliana Zuppo/Leo Vieria |
| Post-Production Companies: | Studio RX, An IPG Health Company, New York |
| VFX Supervisor: | Diogo Gameiro |
| 3D Generalist: | Ricardo Bardal |
| Compositors: | Karlos Schirmer/Michel Takahashi |
| Editors: | Maria Machado/Efraim Klein |
| Sound Engineers: | Otavio Bertolo/Fernanda Galetti/Rafael Laurenti |
| Music Producers: | James Pedrozo/Thiago Lester |
| Design Company: | Black Madre, São Paulo |
| Design Support: | Juan Sebastian/Gabrielle Lemmons/Rhj Burns/Ashley Stief |
| Audio Company: | Jamute, Curitiba |
Description:
Social Bullets is an experiment created to show parents the dangers of the Internet by replicating 24 hours in a typical American student’s life on social media.
Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, we transformed a shooting range into a metaphor for social media.
On one end, the dark anonymous hole of the Internet. On the other, posters representing real-life targets of hate—teenagers who have suffered one of the 4 most common forms of cyber-bullying: culture shaming, body shaming, sex shaming, and grade shaming.
These 4 posters, perforated by bullets and transformed symbols for the dangers of cyber-bullying, are traveling to schools across the country to help promote the virtual educational sessions that are being held by PTAs.