London International Awards
2022 Winners and Finalists
Health & Pharma Network of the Year: IPG Health
Bronze
Health & Wellness
Homeopathic/Natural Remedies Campaign
Entrant: | McCann Health São Paulo, São Paulo |
Brand: | Ease Labs |
Title(s): | "Orange", "Blue", "Purple", "Blue Orange", "Blue Purple", "Green" |
Corporate Name of Client: | Ease Labs |
Client Marketing Director: | Anne Carvalho |
Pharmaceutical Company: | Ease Labs, São Paulo |
Agency: | McCann Health São Paulo, São Paulo |
Agency Chief Executive Officer: | Joao Consorte |
Agency President: | Joao Consorte |
Executive Creative Director: | Alessandra Gomes |
Senior Copywriter: | Fernando Franchim |
Senior Art Director: | Eduardo Basque |
Executive Agency Producers: | Karen Xavier/Jessica Brokestayer |
Agency Account Director: | Ana Padinha |
Production Company: | Deep Films, São Paulo |
Director: | Thiago Silva |
Executive Producers: | Ycaro Prata/Themis Silva |
Producer: | Lucas Mello |
Director of Photography: | Felipe Lion |
Post-Production Company: | Deep Films, São Paulo |
Colorist: | Ricardo Herling |
Sound Design Company: | Studio Tesis, São Paulo |
Description:
The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results.
And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.
Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences.
Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis.
As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.