SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Silver
Billboard
Health Care Services

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Entrant: BooneOakley, Charlotte
Brand: StarMed Healthcare
Title: "Wilmore Funeral Home"
Corporate Name of Client: StarMed Healthcare
Agency: BooneOakley, Charlotte
Creative Director: David Oakley
Copywriter: Mary Gross
Art Directors: Betsy Woodworth/Laura Beebe
Agency UX Designer: Sydney Oakley
Agency Account Manager: Camille Kane

Description:
In late 2021, vaccination rates in North Carolina were dropping as the Delta variant surged.

To promote the importance of vaccines, this mobile billboard drove around Charlotte, NC during the Panthers/Saints football tailgate on September 19th.

WilmoreFuneralHome.com drove users to StarMed Healthcare, where they could quickly and easily sign up for a Covid vaccine.

Wilmore Funeral Home was covered in the Washington Post, The New York Times and CNN and had news coverage in over 60 countries.

Most importantly, StarMed had a 22% increase in vaccine appointments the week after the billboard ran.