London International Awards
2022 Winners and Finalists
Silver
Billboard
Health Care Services
Entrant: | BooneOakley, Charlotte |
Brand: | StarMed Healthcare |
Title: | "Wilmore Funeral Home" |
Corporate Name of Client: | StarMed Healthcare |
Agency: | BooneOakley, Charlotte |
Creative Director: | David Oakley |
Copywriter: | Mary Gross |
Art Directors: | Betsy Woodworth/Laura Beebe |
Agency UX Designer: | Sydney Oakley |
Agency Account Manager: | Camille Kane |
Description:
In late 2021, vaccination rates in North Carolina were dropping as the Delta variant surged.
To promote the importance of vaccines, this mobile billboard drove around Charlotte, NC during the Panthers/Saints football tailgate on September 19th.
WilmoreFuneralHome.com drove users to StarMed Healthcare, where they could quickly and easily sign up for a Covid vaccine.
Wilmore Funeral Home was covered in the Washington Post, The New York Times and CNN and had news coverage in over 60 countries.
Most importantly, StarMed had a 22% increase in vaccine appointments the week after the billboard ran.