London International Awards
2022 Winners and Finalists
Gold
Billboard
Innovative Use of Billboard
| Entrant: | Marcel, Paris |
| Brand: | Prime Video |
| Title: | "Orelsan's Rap Journey" |
| Corporate Name of Client: | Prime Video |
| Client Head of Originals Marketing: | Charlotte Michel |
| Clent Senior. Creative Directors Europe: | Xuan Pham/Enzo Annunziata |
| Client Senior Marketing Managers: | Hugo Moura/Najib Messaoudi |
| Client Senior Social Marketing Manager: | Alexandre Andresciani |
| Client Paid Media Manager: | Anthony Rafidison |
| Client Marketing Intern: | Raphaël Cabotin |
| Agency: | Marcel, Paris |
| Agency Co-CEO: | Pascal Nessim |
| Chief Creative Officers: | Youri Guerassimov/Gaëtan du Peloux |
| Creative Director: | Jérémie Bottiau |
| Copywriters: | Awen Olivry/Jonathan Wawer |
| Art Director: | Guillaume Delattre |
| Agency Social Creative: | Calliste Garrabos |
| Agency Motion Designer: | Julien Taillez |
| Agency Editor: | Julien Hannedouche |
| Agency Project Manager: | Marine Borreil |
| Agency Deputy Managing Director: | Benjamin Taieb |
| Agency Project Director: | Coraline Moulin |
| Agency Business Director: | Thomas Lec’hvien |
| Agency Account Manager: | Emmanuel Münck |
| Agency Strategic Planner: | Jean-Baptiste Lorthiois |
| Agency Directors: | Pierre le Goff/Loïck Tranier |
| Agency PR Manager : | Andrea Marques De Sousa |
| Production Company: | Prodigious, Paris |
| Producers: | Corine Guedj Colaneri/Christelle Tortay/Charles Ramare |
Description:
“Orelsan, Montre jamais ça à personne” is a docuseries relating the success story of Orelsan, a famous French rapper. Co-directed by his own brother, it dives into the intimate life of the artist from his struggling days in the countryside to its national fame. This exclusive show was a one-time opportunity for Prime Video to assert its popularity in France.
To launch it, we bought all the billboards between Orelsan’s hometown in Normandy and Paris, the city of his national consecration. We created a 245km long exhibition of anecdotes and never seen before photos of Orelsan, from his personal archives.
The campaign gave a teasing of the documentary and made it a national phenomenon.
The campaign was only visible on outdoor billboards, but to complete the experience and make it accessible to anyone, each one of those unseen photos were published by Prime Video through a thread on Twitter.
A campaign as French, creative & authentic as Orelsan himself.