London International Awards
2022 Winners and Finalists
Music & Sound Company of the Year: Canja Audio Culture, Curitiba
Bronze
Health & Wellness
Innovation
Entrant: | Havas Health & You Brazil, São Paulo |
Brand: | IDverse |
Title: | "Design That Save Lives" |
Corporate Name of Client: | IDverse |
Client President: | Dr Ana Martinho |
Medical Director: | Antonio Laurinavicius |
Agency: | Havas Health & You, São Paulo |
Global Chief Creative Officer: | Eric Weisberg |
Executive Creative Director: | Laura Florence |
Senior Copywriter: | Udo Nery |
Senior Art Director: | Paulo Salles |
Agency Head of Production: | Anna Ferraz |
Agency Producer: | Mayra Monteiro |
Agency Managing Director: | Sergio Caruso |
Agency Managing Partner: | Denise Israel |
Agency Account Director: | Stephanie Lourenço |
Agency Planning Director: | Paula Ottoni |
Digital Company: | Havas Beta, São Paulo |
Production Company: | Merci Havas, Sao Paulo |
Director: | Luigi Dias |
Executive Producer: | Anna Ferraz |
Producer: | Mayra Monteiro |
Line Producer: | Dayane Dantas |
Cinematographer: | Renato Marcondes |
Editors: | Tiago Hasegawa/Rafael Teixeira |
Music Production Company: | Canja Audio Culture, Sao Paulo |
Music Executive Producer: | Lucas Sfair |
Music Producer: | Matheus Brandão |
Music Supervisors: | Eduardo Karas/Filipe Resende |
Design Company: | Colletivo Design, Sao Paulo |
Design Directors: | Marcelo Roncatti/Vanessa Queiroz |
Designer: | Camila Gargantini |
Creative Producer: | Marianna Tritapepe |
Description:
Annually, there are more than 2.6 million deaths and 134 million incidents that result in unintended damage from healthcare worldwide.
Patients and healthcare organizations have tried to create identification systems to communicate pre-existing conditions and diseases. But this is done without following a recognized standard by paramedics, doctors, and nurses, which ends up having little or no effect.
IDverse is the first and only universal, scalable, open-source, cost-reducing, easy-to-use, and easy-to-read identification system that promotes patient safety.
That both patients and hospitals can use to help healthcare professionals save lives. Each symbol represents a pre-existing condition. The symbols were designed to be applied on any surface, from identification bracelets to patient tattoos.
The intelligence behind the design allows for new symbols to be created as needed. And also, overcomes language barriers protecting people around the world.