SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Music & Sound Company of the Year: Canja Audio Culture, Curitiba

Bronze
Health & Wellness
Innovation

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Entrant: Havas Health & You Brazil, São Paulo
Brand: IDverse
Title: "Design That Save Lives"
Corporate Name of Client: IDverse
Client President: Dr Ana Martinho
Medical Director: Antonio Laurinavicius
Agency: Havas Health & You, São Paulo
Global Chief Creative Officer: Eric Weisberg
Executive Creative Director: Laura Florence
Senior Copywriter: Udo Nery
Senior Art Director: Paulo Salles
Agency Head of Production: Anna Ferraz
Agency Producer: Mayra Monteiro
Agency Managing Director: Sergio Caruso
Agency Managing Partner: Denise Israel
Agency Account Director: Stephanie Lourenço
Agency Planning Director: Paula Ottoni
Digital Company: Havas Beta, São Paulo
Production Company: Merci Havas, Sao Paulo
Director: Luigi Dias
Executive Producer: Anna Ferraz
Producer: Mayra Monteiro
Line Producer: Dayane Dantas
Cinematographer: Renato Marcondes
Editors: Tiago Hasegawa/Rafael Teixeira
Music Production Company: Canja Audio Culture, Sao Paulo
Music Executive Producer: Lucas Sfair
Music Producer: Matheus Brandão
Music Supervisors: Eduardo Karas/Filipe Resende
Design Company: Colletivo Design, Sao Paulo
Design Directors: Marcelo Roncatti/Vanessa Queiroz
Designer: Camila Gargantini
Creative Producer: Marianna Tritapepe

Description:
Adverse Event is an incident that causes unintended harm to a patient due to medical care, frequently caused by a lack of knowledge of pre-existing conditions.

Annually, there are more than 2.6 million deaths and 134 million incidents that result in unintended damage from healthcare worldwide.

Patients and healthcare organizations have tried to create identification systems to communicate pre-existing conditions and diseases. But this is done without following a recognized standard by paramedics, doctors, and nurses, which ends up having little or no effect.

IDverse is the first and only universal, scalable, open-source, cost-reducing, easy-to-use, and easy-to-read identification system that promotes patient safety.

That both patients and hospitals can use to help healthcare professionals save lives. Each symbol represents a pre-existing condition. The symbols were designed to be applied on any surface, from identification bracelets to patient tattoos.

The intelligence behind the design allows for new symbols to be created as needed. And also, overcomes language barriers protecting people around the world.