“Everything can be broken, except your pride” is the new Movistar campaign against homophobia, transphobia and biphobia, which affects the LGBTTTIQA+ community daily. Especially in a country that ranks second in Latin America with the most acts of violence towards the LGBTTTIQA+ community.

Uploaded on YouTube, this Hero Film piece tells the story of "Javier". A boxer who loses everything except his pride. This audiovisual seeks to show how painful rejection of our sexuality can be in a human, challenging and inspiring way.

There should not be room for violence and discrimination in sports or any activity. We look to disrupt homophobia, transphobia and biphobia in this field, principally because Mexico is a conservative country, and boxing is the perfect excuse to give visibility to this problem.

It also honors that unwavering pride that characterizes an increasingly solid and large community.

This campaign also featured outdoor pieces, social networks and influencers making unboxing videos; they received broken smartphones alongside homophobic, transphobic and biphobic attacks stories. Lastly, we created a microsite to share more information on the topic.