SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Gold
Billboard
Public Service/Social Responsibility


Previous Entry Next Entry

Back to Results
Entrant: R/GA, New York
Brand: Clean Slate
Title: "Mark The Time"
Corporate Name of Client: Clean Slate
Agency: R/GA, New York
Global Chief Creative Officer: Tiffany Rolfe
Creative Directors: Brian Caruso/Marthon Pucci
Associate Creative Directors: James Greening/Rowan Mansfield
Senior Art Director: Michael McLenighan
Junior Art Director: Melissa Tito
Junior Copywriter: Nathalie Tigua
Senior Mechanical Artist: Minjie Gao
Artist: Zaki Smith
Senior Video Editor: Justin Sirizzotti
Senior Sound Designer: Pete Karam
Executive Content Producer: Jen Arcese
Content Producer: Danielle Small
Content Studio Director: Erica Jensen
Director: Eli Mavros
Producer: Gabby Weintraub
Executive Production Director: Jeff Skutnik
Director of Photography: TJ Boegle
Designer: Leana Carvin
Agency Chief Marketing Officer: Ashish Prashar
Strategy Director: Justine Sarfan
Assoc. Director, Connections: Meghan Lorito
Group Director, Marketing Sciences: Ricky Weina
Associate Director, Marketing & Communications: Yuliana Safari
Executive Director, Business Affairs: Lynda Blaney-Smith
Senior Counsel: Katie Baxter
Assoc. Manager, Business Affairs: Daniella Cunningham

Description:
One in three Americans have a criminal record, restricting their ability to get housing, education, and a job, thus punishing them long after they’re released from prison.

Clean Slate aims to seal criminal records to help millions rebuild their lives. With just two weeks before state legislators were slated to vote on the issue, Mark the Time was born - a powerful mural hand-painted by a formerly incarcerated New Yorker, reappropriating tally marks (used to count time in prison) to illustrate the injustice and imbalance incarcerated people face after they’re released. Because a conviction record shouldn’t be a life sentence.