London International Awards
2022 Winners and Finalists
Bronze
Billboard
Innovative Use of Billboard
| Entrant: | Havas Milan, Milan |
| Brand: | Ultima |
| Title: | "Neverending Chase" |
| Corporate Name of Client: | Affinity Petcare Italia |
| Media Company: | Havas Media Group Italy, Milan |
| Managing Director & Head of Post-Production - HRCLS: | Andrea Proietti |
| Sports Marketing Manager - Havas Media Group Italy / Havas Sports & Entertainment Italy : | Moreira Braitner |
| Agency: | Havas Milan, Milan |
| In-House Company: | HRCLS, Milan |
| Agency Chief Executive Officer: | Manfredi Calabrò |
| Agency President: | Manfredi Calabrò |
| Chief Creative Officer: | Luissandro Del Gobbo |
| Deputy Executive Creative Director / Copywriter - Havas Milan: | Bruno Vohwinkel |
| Executive Creative Directors: | Bruno Vohwinkel/Aureliano Fontana |
| Deputy Executive Creative Director / Art Director - Havas Milan: | Aureliano Fontana |
| Head of Account Management - Havas Milan: | Daniela Melodi |
| Creative Director - Art: | Aureliano Fontana |
| Creative Director - Copy: | Bruno Vohwinkel |
| CEO - NGM ADV: | Stefano Nesi |
| Agency Producers: | Andrea Proietti/Paolo Guerra |
| Agency Digital Producer: | Marco Guglielmo Zerbini |
| Agency Motion Designer: | Stefano Maresca |
| Account Director - Havas Milan: | Elena Pozzi |
| Account Executive Assistant - Havas Milan: | Chiara Piazza |
| Head of Sports - Havas Media Group Italy / Havas Sports & Entertainment Italy : | Edoardo Alzetta |
| Software Developer - NGM ADV: | Michele Rubino |
| Production Company: | HRCLS, Milan |
| Production Managing Director: | Andrea Proietti |
| Motion Designer - HRCLS: | Stefano Maresca |
| Producer: | Paolo Guerra |
| Post-Production Companies: | HRCLS, Milan/Studio Cirasa, Milan |
| Head of Production - HRCLS: | Paolo Guerra |
| Post-Producer: | Andrea Proietti |
| TV & Digital Producer - Havas Milan: | Marco Guglielmo Zerbini, Milan |
| IT Services & Software Company: | NGM ADV, Montopoli in Val d'Arno |
| Head of Marketing and Sales: | Attilio Matarazzo |
| Software Developer - NGM ADV: | Alessio Zingoni |
| Digital Production Company: | HRCLS |
Description:
When small dogs are healthy and well fed, they have the energy they need to express their vitality.
And one of their absolute favorite activities to do that is chasing balls. That’s why we made it possible in the most spectacular way, by letting a small dog chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match.