London International Awards
2022 Winners and Finalists
Bronze
Creativity In PR
Public Service/Social Responsibility
Entrant: | McCann Stockholm, Stockholm |
Brand: | Swedish Food Federation |
Title: | "Eat a Swede" |
Corporate Name of Client: | Swedish Food Federation |
Client President: | Jimmy Sandell |
Client Account Directors: | Ilias Ioannidis/Markus Förberg |
Client Account Manager: | Petra Käll |
Media Company: | UM România, Bucharest |
Media Planners: | Georgiana Tatu/Madalina Ioan |
Media Buyers: | Cristina Diaconu/Andreea Gavrilescu |
PR Companies: | Prime Weber Shandwick, Stockholm/Weber Shandwick London, London/Weber Shandwick Chicago, Chicago |
PR Company Executive Creative Director: | Tom Beckman |
Chief Creative Officer: | Adrian Botan |
Executive Creative Directors: | Josefine Richards/Markus Ahlm |
Creative Director: | Markus Ahlm |
Creative Director - Art: | Rikard Kohler |
Creative Director - Copy: | Erik Nystrom |
Creative: | Erik Nystrom |
Art Director: | Nina Kurn |
Digital Producer: | Tobias Vermehren |
Creative Excellence Director: | Carmen Bistrian |
Planning Director: | Lars Friberg |
Business Director: | Ilias Ioannidis |
Account Manager: | Petra Kall |
Account Director: | Markus Forberg |
Agency Strategy Director: | Lars Friberg |
Production Companies: | FLX, Stockholm/MRM Romania, Bucharest |
Director: | Daniel Hallberg |
Executive Producer: | Therese Pettersson |
Producer: | Johan Gabous |
Post-Production Companies: | FLX, Stockholm/Colony, Stockholm |
Editor: | Christian Fraser Norgren |
Photographer: | Pal Allan |
Graphic Designers: | Emily Pennstrom/Ola Lanteli |
Written Brief:
Sweden has one of the world's most sustainable food industries. How could we share our knowledge, and in the process increase the competitive edge for Swedish food?
In the film Eat a Swede, viewers follow the fictional character Erik Karlsson, a Swedish scientist with a controversial business idea: to produce and sell lab-grown human meat to feed our planet. Preferably from the Swedish actor Alexander Skarsgard.