London International Awards
2022 Winners and Finalists
Silver
Creativity In PR
Use of Events and Stunts
| Entrant: | Iris London, London |
| Brand: | adidas Football |
| Title: | "No More Red" |
| Corporate Name of Client: | adidas |
| Agency: | Iris London, London |
| Executive Creative Director: | Grant Hunter |
| Creatives: | Charlie Parker/Jonny Marsh |
| Agency Head of Art: | David Missen |
| Agency Producers: | Nadia Black/Emily Hendrey |
| Agency Business Director: | Ben Buchanan |
| Agency Account Directors: | Theo Jenkins/Harry Cleaver |
| Agency Account Manager: | Dyfed Thomas |
| Agency Planner: | Ben Milligan |
| Production Companies: | Outsider/Alt Films, London |
| Director: | Tom Day |
| Producer: | Tex Travi |
| Post-Production Companies: | No.8/Coda Post Production, London |
| Moving Image Executive Producer: | Michael Hanney |
| Design Director: | David Missen |
| Retouchers: | Paul Johnstone/Kevin Relf/Steve Sims/Sophie Hewitt |
| Artwork: | Billy Thomas/Kyle Nagel/Rebecca Koss |
Written Brief:
2021 saw the highest number of teenage murders on the streets of London on record. Knife crime has been on the rise in the capital for a number of years and cuts in government budgets have seen 750 youth centres close.
Arsenal & adidas are uniquely placed to play a vital role within London to help provide alternative pathways. “No More Red” is a long-term initiative for young Londoners to help them stay away from youth violence through active mentorship and the creation of safe spaces.