London International Awards
2022 Winners and Finalists
Bronze
Ambient & Activation
Beverages - Alcoholic
| Entrant: | We Believers, New York |
| Brand: | AB InBev - Corona |
| Title: | "Plastic Fishing Tournament" |
| Corporate Name of Client: | AB InBev |
| Chief Marketing Officer: | Fábio Baracho Martinelli |
| Head of Global Brand Marketing: | Yune Aranguren |
| Senior Client Brand Manager: | Antonella Babino. |
| Client Marketing Director: | Alejandro Karlos Gershberg Rubinstein |
| Media Company: | Mediacom, Mexico |
| General Manager - Media Company: | Aura Cruz |
| Agency: | We Believers, New York |
| Agency President: | Marco Vega |
| Global Chief Creative Officer: | Gustavo Lauria |
| Creative Directors: | Juan Francisco Gutierrez/Nicolas Defferrari |
| Creative Director - Art: | Juan Francisco Gutierrez |
| Creative Director - Copy: | Nicolas Defferrari |
| Agency Head of Production: | Marcia Jaes |
| Agency Producer: | Marina Ponce |
| Agency Project Manager: | Rocio Fernandez Sasso |
| Agency Strategy Director: | Marco Vega |
| Agency Business Director: | Natalia Gamarra |
| Agency Group Account Director: | Jose Quijano |
| Agency Account Director: | Nallely Recinas |
| Agency Account Team: | Caterina Malpica |
| Production Company: | Primo, Mexico |
| Production Managing Director: | Francesca Canepa |
| Director: | Jaime Vidal |
| 1st AD: | Omar Uscanga |
| Executive Producer: | Odille Mondragon |
| Director of Photography: | Angello Faccini |
| Post-Producers: | Dani Balcazar/Nancy Bravo |
| Edit Facility: | We Believers, New York |
| Editor: | Diego Panich |
| Colorist: | Eva Pomposo |
| Sound Design Company: | StereoMonkey Studio, Mexico City |
| Audio Engineer: | Raul Astete |
| Music Composer: | Karen Sielinski |
Description:
its awareness and beach cleaning platforms are no longer enough: 14 million tons of plastic end up in the ocean every year.
The state of the oceans is so alarming that this time, the brand decided to take its commitment deep into the ocean.