London International Awards
2022 Winners and Finalists
Grand LIA
Health & Wellness Public Service/Social Responsibility
| Entrant: | Scholz & Friends, Berlin |
| Brand: | Johanniter |
| Title: | "Anti-Look – The Life-Saving QR Design" |
| Corporate Name of Client: | Johanniter-Unfall-Hilfe e. V. |
| Chief Marketing Officer: | Claudia Hauptmann |
| Member of the Regional Board: | Joerg Koch |
| National Executive: | David Kreuziger |
| Press Spokesperson: | Therese Raatz |
| Head of Online Communication: | Tanja Boettcher |
| Chief Creative Officer: | Matthias Spaetgens |
| Executive Creative Director: | Oliver Handlos |
| Creative Directors: | Christoph Schlossnikel/Ramona Junggeburth/Olivier Nowak |
| Copywriters: | Merlin Meiss/Jens Christl/Alannah Stritch |
| Art Directors: | Kim Ilausky/Christoph Hof/Alexander Moers/Alexandre Levesque/Malte Preiss/Waldemar Grunt/Anna Cringl/Philip Maaß |
| Agency Print Producer: | Melanie Carels |
| Agency Producer: | Agostino De Martino |
| Agency Motion Designer: | Juergen Krugsperger |
| Agency UX Director: | Maximilian Hentschel |
| Agency Managing Director: | Robert Krause |
| Agency Account Managers: | Yvonne Haupt/Heiko Franke/Felicitas Diepolder |
| Production Company: | Element E |
| Director: | Waldemar Obermann |
| Producers: | Fabian Lichtenberg/Stephan Vaske |
| Director of Photography: | Waldemar Obermann |
| Editor: | Torben Brodersen |
| Photographer: | André Wagenzik |
| Agency: | Scholz & Friends, Berlin |
Description:
Every second emergency response is delayed. With the omnipresence of smartphones, onlookers have become a huge issue. These “civilian paparazzi” take photos of victims and impede life-saving rescue operations with their sensationalism.
Although it became a criminal offense in January 2021, action is rarely taken against ruthless onlookers.
Our idea: Turning smartphones from problem boosters into problem solvers. We have developed an innovative digital pattern, that functions like a camouflaged QR code, to trick smartphone cameras.
When an onlooker tries to capture a rescue operation with his smartphone, a message will pop up on the display - confronting the onlooker with his wrongdoing and educating him about proper behavior at accident scenes.