University Marketing has completed its update of Grand Valley's primary logos. All secondary and tertiary logos have also been created and are currently being distributed to the appropriate units, departments, etc. If your area has not received its revised logos, please contact Bryan Bickford (bickforb@gvsu.edu).
The revised logos are the first stage of the university brand refresh, which will roll out completely in August.Â
The brand refresh will also include updated messaging, new tagline (Turning What If Into What Is), nomenclature for the Valley and City campuses and a brand awareness advertising campaign. UMark will host a limited number of in-person or online brand information sessions as well as a webinar specifically for UCN members.Â
All employees will receive a packet in intercampus mail in September with details about the brand messaging and how to continue to be a brand ambassador.