Videos
My most recent upload to YouTube, shared below, is the strangest video I have ever uploaded. That is not an exaggeration.
And no, for those who have suggested this: I wasn't high or drunk when I made it. I was sober, caffeinated, and fully present at 10:30 on a late summer morning, two days before the full moon.
It is also my best-performing video by far, out of the box, in terms of views. And with an 80/20 likes-to-dislikes ratio, it has quickly incurred far more antipathy, percentage-wise, than anything else I've done since first signing on to YouTube back in 2007.
What can possibly account for this response? I'd like to think it's because I did something genuinely new--something that makes all other blues harmonica teaching videos on YouTube, including my own, suddenly feel old fashioned, tame, safe.
That was my intent. Without quite intending to, I was also trying to satirize the whole YT blues-harp-guy teaching thing: so many earnest, bright-eyed, thoughtful, self-assured, here's-how-to-do-it, step-by-step videos! Tab sheets, end cards, bumper music, "please subscribe." The whole mess. This is what we are. This is what we've turned blues harmonica pedagogy into.
Meanwhile, the world outside our screens is falling apart. Species are dying on a weekly basis. American democracy is buckling and breaking. The pandemic has killed more than 700,000 Americans and 4.5 million people worldwide. Global warming, now undeniable, is transforming our weather, our ecosystems, in non-trivial ways that should inspire panic.
So I decided to take a wrecking ball and swing it. For once in my life, I went full-bore weird. Surely ours is a cultural moment when a little radical experimentation might be allowed?
Intriguingly, some useful teaching showed up when I did that--some stumbled-upon insights about what blues is and how it works that kinder, gentler teaching videos can't begin to convey.
Was this video an act of madness? Or a brilliant gambit? Or an annoying and regrettable distraction from what I should really be doing, which is smiling at the camera and acting like your friendly neighborhood harp-guy sock puppy?
Have I destroyed my brand, or renewed it?
I wasn't entertaining any of those thoughts as I turned my camera on. I was just brimming with a desire to make a radically different kind of blues harmonica teaching video.
It's called "Very Modern Blues Harmonica Lesson."