Analytics in Action
Unlock Insights from Internal
Search Data
Your Looker Studio Dashboard reveals what users are searching for on ohio.edu —and whether your site effectively meets their needs. Search trends can highlight strong content areas or expose gaps where improvements are needed.
Here’s how to turn insights into action:
Enhance Popular Content
Expand key sections like academic programs, admissions info, and campus resources that show strong search interest.
Refine Low-Engagement Pages
Improve metadata and content on pages tied to high-interest but low-click search queries.
Fill Content Gaps
Create new resources or pages to address frequently searched but underserved topics.
Use the Internal Search Insights Report to align your content strategy with user behavior and create a stronger, more user-focused site experience.