The Iowa Finance Authority (IFA) and Iowa REALTORS® (IR) are pleased to announce the 2026 Iowa Homeownership Incubator, a marketing initiative focused on elevating real homebuyer stories, expanding awareness of resources and helping more Iowans achieve homeownership.
This competition invites lending institutions and real estate brokerages to propose creative, user-generated marketing campaigns rooted in real IFA homebuyer experiences. One selected proposal will receive an increased $40,000 in marketing funds to develop, promote and scale a campaign and inspires more Iowans to take the next step toward homeownership.
