Here's a stat that should make every marketer wince: across the industry, 27% of paid media clicks land on an out-of-stock product. And 39% of those shoppers immediately switch to a competing brand.
You paid to get them there. They walked away.
That's not just a missed sale – it's burned budget, broken loyalty, and revenue you handed to someone else.
SmartSubstitution fixes this. Automatically. Our real-time inventory intelligence detects when a product is unavailable and instantly routes shoppers to in-brand, in-stock alternatives. The path stays open. The conversion still happens. Your customer stays yours.
The impact? OOS rates drop to 0–2%, dead ends disappear, and campaigns keep performing – even when inventory doesn't cooperate.
You've already paid for the click. SmartSubstitution makes sure you get the sale.
