The keynote speaker at the inaugural GVSU CommCon will address the challenges and ethical consideration of artificial intelligence in communications while asking this question: While AI changes the communication landscape, are we changing how we communicate in ways that truly reach people, resonate with them, and help them feel they belong?

Imran Mazid, GVSU associate professor of advertising and public relations, will present a morning plenary address during the June 17 conference at the DeVos Center for Interprofessional Health. Mazid's research focuses on the strategic use of social media in public relations, particularly how storytelling and social presence can enhance audience engagement. A central theme to Mazid's work is the intersection of big data and digital media. Through empirical analysis of large datasets, he investigates how strategic message design influences audience engagement.

Here's how you can get involved:

Join other communicators for the spring UCN meeting, featuring key updates from administrators and groups representing university initiatives. Monday's meeting is 3-4:30 p.m. in the Kirkhof Center, Grand River Room.

Presenters are: