Hi Andrea,
You probably know by now that emails are best served with personalization. Using what you know about your audience's interests and demographics is a proven method to increase your email metrics. By a lot.
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.. - Aberdeen
- Emails with personalized subject lines are 26% more likely to be opened. - Campaign Monitor
- Personalized emails deliver 6x higher transaction rates. - Experian
We’ve created a short video to show you exactly how to take advantage of this strategy with Emma.
