Finding ways to explore new ideas is where the real fun is with email marketing. But it can be difficult to know if changes are actually driving higher engagement; sometimes, it requires a little guesswork. Making changes can also feel risky unless you back them up with data.
We’ve put together this short video to help you learn what you should A/B test in an email, what metrics can be measured to determine a winner, and how you can combine basic personalization with your findings from A/B testing to maximize email engagement.
