| New retailer partnership:
Ahold Delhaize USA
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| We’re thrilled to share a new partnership with Ahold Delhaize USA, bringing Click2Cart® across its U.S. grocery brands – Food Lion, The GIANT Company, Giant Food, Hannaford, and Stop & Shop.
What makes this one different: it’s a deeper integration designed to connect media directly to retailer carts across their brands.
Shoppers can now move from ads, social, and brand content straight into their cart – creating a faster path from discovery to purchase while giving brands a more seamless way to turn demand into measurable outcomes.
👉 Read the full announcement
Are you a retailer not yet connected? Join the Click2Cart network and start capturing high-intent demand.
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Anj Yamsani joins SmartCommerce as Chief Technology Officer, and his timing couldn't be better.
Anj brings 20+ years of building and scaling platforms at the intersection of commerce, data, and AI. Most recently SVP of Engineering & Product at Influential (Publicis), and before that a decade at Quotient Technology where he helped build RetailerIQ to $200M+ ARR. He knows exactly the kind of platform we're building and where AI can take it next.
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His focus here: advancing Click2Cart®, MOE, and our real-time inventory intelligence as we deepen our investment in AI-driven optimization and personalization.
Welcome, Anj. We're so glad you're here!
Learn more about Anj.
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| Connected Commerce Takeaways:
From Conversation to Conversion
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Our team was on the ground in NYC for the IAB Connected Commerce Summit, a gathering of brands, retailers, and platform leaders shaping the future of commerce media.
Across sessions and conversations, one theme was clear: commerce is becoming more connected, and expectations for turning demand into action are rising with it.
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It’s not enough to create demand – you have to convert it.
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As commerce media expands beyond retail and into every digital touchpoint, brands are being pushed closer to the moment of purchase. Inspiration and transaction are collapsing into the same moment, and media needs to lead somewhere.
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| | Performance is the priority, not just measurement.
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ROAS alone isn’t cutting it. What matters now is whether a shopper can actually buy – is the product in stock, available nearby, and easy to add to cart when intent is highest.
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Digital and physical are converging fast.
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Stores aren’t going anywhere – they’re evolving into connected parts of the shopping journey. As paths to purchase stretch across channels, connecting those moments and ensuring they convert is becoming critical.
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These conversations reinforced what we’re seeing every day: when brands connect demand directly to retail outcomes, everything gets sharper – performance, optimization, and results.
See how to turn moments of intent into results at retail.
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| Low Stock ≠ The End of the Story
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The Olipop × Goodwipes collab was flying. So we asked: when inventory dips, how do you keep the demand?
A simple idea → bundle the vibe, keep shoppers moving to cart.
See it in action.
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| Click2Cart®:
Convert the Demand You Create
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| Brands invest heavily to drive demand.
But too much of it never makes it to cart.
The gap between click and cart is where performance breaks – lost to friction, out-of-stocks, and too many steps.
Click2Cart closes that gap, turning high-intent moments into direct-to-cart action.
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| In one example, a leading beverage brand used Click2Cart to power shoppable media campaigns – and saw measurable impact:
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- +6% lift in incremental ROAS
- Stronger performance even with 3.6x more media investment
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When the path to cart gets shorter, performance follows.
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