ONBOARDING

List management 101

The core of email marketing success begins with a healthy list. In Emma, there are several key ways to keep track of your audience.

Contacts

Where all your subscribers live inside your account.

Groups

A static listing of your contacts to keep them organized how you want.

Segments
A dynamic listing of your audience based on contact fields and email engagement.

Learning each Audience type will help you deliver targeted content based on what you know about your contacts. Check out our videos on list and subscriber management to learn some pro tips about organizing your audience, and how these tools can benefit you.

Check out the videos

Engaged List > Massive List

Building an engaged audience is far more rewarding than a giant list of contacts who don’t open your emails. An organic audience is key to having an engaged list. Get creative when building an organic list strategy with Emma.

Learn our strategies