The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.

PRAISE

"Lew Frankfort's Bag Man is a real and plainspoken diary of years in the trenches. It is also a valuable collection of the kind of hard-won business and personal insights I only learned myself through years of trial and error."
— Scott Galloway, Professor of Marketing, NYU Stern

"A very entertaining and inspiring tale of a true American brand."
— Diane von Furstenberg, designer, author, and philanthropist

"If you're an entrepreneur, a leader, a brand builder—or just
someone who's scared sh*tless of failing but still wants to
swing big—Bag Man is required reading."
— Gary Vaynerchuk, serial entrepreneur and New York Times bestselling author

"Bag Man reminds us that great leadership is not just about vision and execution—it's also about self-awareness and the willingness to evolve. Lew Frankfort's story is a powerful example of holding oneself to high standards, learning through discomfort, and constantly evolving."
— Arianna Huffington, founder and CEO, Thrive Global

Bag Man

The Story Behind the Improbable Rise of Coach 

By Lew Frankfort