We are pleased to introduce Imran Mazid, associate professor of advertising and public relations, as the keynote speaker for the inaugural GVSU CommCon on June 17.

Mazid will address the challenges and ethical considerations of artificial intelligence in communications while

asking this question: While AI changes the communication landscape, are we changing how we communicate in ways that truly reach people, resonate with them and help them feel they belong?

A central theme to Mazid's work is the intersection of big data and digital media. Through empirical analysis of large datasets, he investigates how strategic message design influences audience engagement.

All GVSU faculty and staff are invited to this free, daylong conference on June 17 at the DeVos Center for Interprofessional Health on the City Campus.

Join us to hear a luncheon address by President Philomena V. Mantella, Imran Mazid's keynote presentation, and a selection of breakout sessions designed to help you in all stages of communication of sharing the GVSU story. (Breakout sessions will be announced in early May.)

Stay in the loop about conference updates by subscribing to the UCN newsletter and checking the GVSU CommCon webpage.

GVSU CommCon is presented by the University Communicator Network.