Welcome to a new year of Inside the Brand. Thank you to everyone who shared ideas about what you would like us to cover and how we can make this newsletter more impactful. This year, each issue will be focused, practical and action oriented, with one clear takeaway, a useful resource and one way to apply it in your everyday work.
To start the year, we’re sharing a tool that can help you create polished materials with less lift and guesswork: Canva templates.
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Canva makes everyday design easier |
The start of the academic year requires a steady stream of communications, from event promotions and fall program materials to presentations and social content. Starting with a Canva template reduces the production lift, leaving more time to refine the message, respond to feedback and move work forward.
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UC San Diego Canva templates |
The UC San Diego Canva template library translates the campus’s visual identity into practical, ready-to-use designs for your communications. Built-in typography, color, graphic elements and photography treatments help materials feel connected across units and channels while leaving room for each team to shape the work for its own audience and purpose.
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Match the design to the message |
Use the Canva brand template library as a starting point, then tailor the template to your audience and objective. The same design can work differently depending on what you emphasize, what you simplify and how you use imagery. Adjust the copy, layout and visual hierarchy so the final piece feels specific to the communication rather than simply filled in.
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Advancement’s Canva Success |
As the university’s fundraising arm, Advancement leverages Canva to create impactful and on-brand communications for UC San Diego’s donor audiences. Their suite of customizable templates empowers team members to produce a wide variety of materials — from folded cards that allow for personalized touchpoints, to email headers and Localist graphics for events, to long-form impact reports and more. In this way, whether it’s sending happy birthday wishes or a financial summary to a donor, the visual identity is recognizable, bold and ultimately helps to meet critical philanthropic goals.
Inspired by Advancement? Start small by turning one frequently used communication into a reusable Canva template.
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Coming this quarter: Canva education series |
Want to get more out of Canva? This quarter, we’re partnering with Canva on a three-part educational series designed to help you build your skills and make the most of the platform. Canva is also hosting a subsequent office hours, giving you the opportunity to connect directly with our Canva representative for one-on-one support.
Interested in joining? Register for this three-part series!
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Start with a UC San Diego branded template to help ensure your slides look polished, consistent and representative of the campus. Templates are available in PowerPoint, Google Slides and Keynote.
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