March 12, 2026

2026 will be a transformative year for how we connect with future homebuyers, bringing forward the most marketing opportunities and partner collaborations we’ve ever offered. From expanded campaigns to new ways to elevate your brand alongside the Iowa Finance Authority (IFA), this year is all about working together to reach more Iowans and open more doors to homeownership. Explore the details of our current offerings below and stay tuned, even more opportunities will be announced soon.

Opportunity to Win $40,000 in Marketing Funds 

The Iowa Finance Authority (IFA) and Iowa REALTORS® (IR) are pleased to introduce the 2026 Iowa Homeownership Incubator.

Applications are now open and accepted through June 30 by 5:00 p.m. Central Time.

Chief Door Opener Social Media Contest

IFA is launching a statewide social media contest to find Iowa’s first Chief Door Opener to Homeownership. Starting April 1, aspiring homeowners can submit a short video sharing their story and why they should be the face of homeownership in Iowa.

From myth-busting and program tips to milestone moments along the way, the Chief Door Opener will document the homebuying process through engaging content to inspire others.

The winner will receive $10,000, a professional photo shoot, and statewide exposure which could feature you as their lender or Realtor®! 

Lender & Realtor® Toolkit

IFA's partner toolkit makes it easy to boost your presence online, connect with potential buyers, and showcase your expertise — all without spending extra time creating content.

What's Included:

Request cobranded items from: communications@iowafinance.com

Toolkit can be located on IFA's Homeownership Resource page, under Marketing Materials. A link to this page is also available in Lender Online.

Homebuyer Influencer Program

The Welcome Home, Iowa Influencer Program empowers homebuyers to share their homeownership journey and earn up to $500! Every story shared helps more Iowans imagine and achieve homeownership.

As a lender, Realtor®, or partner, you’re the connection to these voices. The easiest way to get started? Share the program website with homebuyers right at closing so they can apply immediately and celebrate their milestone.

You can also request Influencer Program postcards to hand out with IFA closings by emailing:  communications@iowafinance.com

Please reach out to IFA's Communication Team with any questions.

Contact: communications@iowafinance.com

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