Two New Leaders Join SmartCommerce
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We’re thrilled to welcome two new members to the SmartCommerce leadership team, each bringing deep experience in building commercial programs, growing revenue, and helping technology companies scale.
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| Mort Jensen has joined as Global Vice President, Channels & Partnerships.
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Mort brings nearly 30 years of experience driving global growth through strategic partnerships and new routes to market. Most recently, he led global channels and partnerships at Envoy, where he drove 4.3x quarterly ARR growth and built the company’s first “powered by” partnership into a seven-figure annual revenue stream within its first year.
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| Dave Govan has joined as Chief Revenue Officer, Enterprise Sales.
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A six-time CRO with more than 20 years of experience, Dave has helped early-stage growth companies and global public companies build stronger sales teams and scale revenue. At RSA Security, he led sales teams across the U.S., Canada, and Latin America, growing revenue from $400 million to $540 million.
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Together, Mort and Dave will help SmartCommerce expand our partner network, strengthen our enterprise brand business, and build the commercial foundation for our next stage of growth.
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SmartSite Live on Poppi.com
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Poppi is making its product pages more actionable with SmartSite.
Shoppers browsing flavors on Poppi’s website can select "add to cart" to see relevant retailer options, check local availability, and choose where they want to shop, all without leaving the branded experience.
The retailer experience is built directly into the site and styled to feel like a natural part of Poppi’s bold, colorful brand. It’s a great example of how SmartSite can shorten the path from product discovery to retail action while keeping the brand experience front and center.
See it live
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Looking to commerce-enable your brand website?
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A First Look at The Buyer’s Guide to Social Commerce
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Social commerce is moving beyond discovery.
Consumers are no longer just seeing products in social feeds. They are evaluating, validating, saving, adding to cart, and buying from the moments brands and creators put in front of them.
Next month, we’ll release The Buyer’s Guide to Social Commerce, a new report from SmartCommerce based on a national survey of 1,000 U.S. consumers.
Inside, we look at how shoppers move from scroll to cart, what makes social media investment more actionable, and where brands risk losing demand before it turns into measurable retail action.
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A few themes we’re digging into:
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Full report to come next month.
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SmartCommerce Recognized in Gartner’s July 2026 Digital Advertising Report
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SmartCommerce was recognized as a shoppable media vendor in Gartner’s July 2026 Digital Advertising report.
The report highlights the growing demand for shoppable media that connects content, media, and commerce, and identifies SmartCommerce among the vendors supporting this evolving category.
We’re proud to be recognized as brands look for more effective ways to turn engagement into measurable commerce.
Read the report
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A few members of the SmartCommerce team will be at Brand Innovators’ Future of Retail & Commerce Summit on August 18 in Cincinnati.
Hosted by Kroger, the event will bring together retail, brand, and media leaders to discuss what’s next across AI, retail media, measurement, omnichannel commerce, and more.
Will you be there? We’d love to connect over coffee, a drink, or a quick strategy session while we’re in town.
Get the event details
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