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November Newsletter | November 21, 2023
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The holiday season is officially here! However you and your family, friends, and colleagues celebrate, we hope that it is a time of reflection, gratitude and comfort. As a marketer, we hope you continue to find AMA PDX as a source of knowledge, tools, and support especially as families gather around the table for conversation and as you roll out inclusive, equitable marketing campaigns at work. During this season, we take a moment to share our appreciation for YOU – thank you for being a part of our marketing community.
What's Inside:
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Hello Christian,
Since last month's newsletter, AMA PDX has been busy rebuilding our chapter. This month, we joined other chapter leaders from around the country at the Western Regional Retreat in Las Vegas to connect and share best practices. Our VP of Communications, Christian Aniciete, represented Portland at the virtual 2023 Collegiate Summit. And of course, our VP of Agency, Corinne Gould is gearing up to roll out another year of serving our local, nonprofit community. Applications are live on our website!
We hope to see you at our upcoming event this month – virtual speed networking on 11/30/23! These virtual speed networking events were a hit during the pandemic and we're trying it out again to see if there is still interest from our community. Join us!
In case you missed it last month, will you take a moment to give us some valuable feedback on what kind of programming and activities you’d like to see from AMA PDX this year?
I'm very grateful to be part of such a supportive community -- thank you for being a vital part of it too. I wish you a happy and healthy holiday season.
Cheers,
Kate
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Become an AMA Leader! Looking to make a difference in the marketing community? Have skills in communications or event planning? Want to be a part of Portland's award-winning AMA chapter? Join AMA PDX’s team of amazing marketing leaders now.
Currently, we have several exciting opportunities to be a part of our Membership Committee, AMA PDX Agency Program, DEI Committee, Programming Committee and Communications Committee. Take a look at the role descriptions and let us know if you are interested in one of the open positions.
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Building community AMA's Western Regional Retreat took place this year in the fabulous city of Las Vegas on November 3-4. The purpose of this annual event is to bring chapter leaders together to sharpen their leadership skills, share best practices with one another, and strengthen their chapter operations. Last year, the Portland chapter was proud to host the Western Regional Retreat.
This year's Western Regional Retreat hosted chapter leaders across the West Coast including Hawaii, Las Vegas, San Diego, Puget Sound, and Sacramento Valley. The AMA PDX delegation included President Kate Ludgate, Past President Ashlan Glazier-Anderson, and VP of Communications, Christian Aniciete. A member of the AMA Professional Chapters Council, Ashlan helped organize this year's retreat and shared her wisdom and experience on topics such as "Building Board Resilience & Engagement" and "How your Chapter Grew through DEI-A." Ashlan shared, "It was an honor to pass along my knowledge as Past President and help develop the next generation of AMA Leaders." Go here to see photos from the Retreat
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Creating Connections on November 30th
Join a fast, fun, and free event to meet the volunteers that power your AMA PDX board of directors and expand your marketing circle with short burst rounds of networking. Space is limited – register today!
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| An Opportunity to Support Local Students
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Share your marketing expertise and career journey with PCC students
Are you a marketing professional with insights to share? Portland Community College's Business and Entrepreneurship Program invites you to be a guest speaker at our upcoming virtual student events in February and May 2024.
What We're Looking For:
Share your expertise in marketing responsibilities.
Provide valuable career advice for aspiring marketers.
Offer insights on job skill development.
Event Details:
Our events are virtual, hosted on Zoom.
You'll participate in panel discussions and engaging Q&A sessions with our students.
Faculty members will moderate the sessions.
Your time commitment is minimal, typically 1 hour or less.
Join Us Next Year: Whether you can participate in one event or both, we welcome your contribution. Your insights and experiences can inspire the next generation of marketers.
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| Diversity, Equity, & Inclusion
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Honoring November as Native American Heritage MonthNative American Heritage Month recognizes the traditions, history, languages, stories, and invaluable contributions of Native American, Alaska Native, Native Hawaiian, and affiliated Island communities. The federal designation was created in 1990 through a presidential proclamation and has since been recognized every November. Find resources below to learn more about the experience of Native American tribes and nations:
Read- "There, There" by Tommy Orange
- "Reclaiming Two-Spirits" by George D. Smithers
- "Night of the Living Rez" by Morgan Talty
Watch- Reservation Dogs (2021)
- The Body Remembers When the World Broke Open (2019)
- Unspoken: America's Native American Boarding Schools (2016)
Listen- "Well for Culture" (podcast)
- "Native America Calling" (podcast)
- "Nomadcast" (podcast)
Act
Recognizing and paying tribute to Native Americans involves considering ways to foster inclusivity both in the workplace and in daily routines. IllumiNative highlights frequently used phrases that may harm Native peoples and should be avoided.
- "Low man/person on the totem pole" – Totem poles have spiritual significance in Native culture. The phrase minimizes its significance and is considered disrespectful out of context.
- "Circle the wagon" – The phrase is rooted in Western expansion and the colonization of Native lands.
- "Off the reservation" – References the forcible removal of Native people from their lands to reservations.
- "Savage" – A word used by Western colonizers stereotyping Native peoples as violent.
- "Spirit Animal" – A phrase that reinforces stereotypes of Native peoples and incorrect spiritual beliefs.
- "PowWow" – A term often used to describe meetings but is considered to be an offensive appropriation of a term of great cultural importance to Indigenous Americans.
- "Tribe" – Promotes misleading stereotypes and carries misleading historical and cultural assumptions, erasing the significance of Tribal sovereignty, identity, and people.
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| | WHAT AN AMA MEMBERSHIP MEANS TO ME...
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"Being a member of the American Marketing Association has been greatly impactful. The membership has allowed me to develop my skills in corporate communications and build my network of like-minded professionals.” – Jessica Rust, VP of Business Operations
→ Go here to learn more about what an AMA membership means and all the exciting perks that come with it.
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Hey, you. Were you forwarded this awesome email?
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