Artificial intelligence (AI) is rapidly evolving. Not long ago, it was only capable of handling mundane tasks for us by learning our likes and dislikes. Now it has invaded creative processes like art and writing. Last December, Time reported on a product design manager from the San Francisco Bay Area who used AI to write and illustrate a short children’s book. Since AI relies on existing content to generate “new” content, it sparked fresh debate on plagiarism and theft of intellectual property.
No matter how common or widespread AI becomes involved in creative functions, its ability to create has limitations. The predominant limitation is AI’s dependence on human influence and interaction.
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Update: a luxury travel brand evolved
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OPTIMIZING THE LOOK, FEEL AND VOICE OF LINSTOL
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Based in Naples, Florida, Linstol is the world’s preferred supplier of custom, inflight passenger comfort amenities. Next month, through the medium of video, we will reveal how our process of discovery and perspective on company culture came together in this brand elevation for a worldwide luxury audience.
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We're celebrating our 15th anniversary—And highlighting the fifteen most compelling reasons to work with us here at WCG.
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Reason #10: Marketing is easier with one team effort!
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When you hire us, you’re getting an extension of your in-house marketing resources. We get to know your business and your objectives. Examine the rationale behind your processes and your brand messaging. Ensuring your brand stands out. Together, we're an unbeatable collaborative team.
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This month, clearly we’ve got AI on our minds. Specifically, AI able to create art and paragraphs of copy. Before we started suffering from nightmares about cyborgs taking our jobs, we conquered our fears by checking out their corporate overlords at OpenAI.
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OpenAI is an artificial intelligence company with a mission to leverage the capabilities of AI “to benefit all of humanity.” Millions of people have been playing with two of their free AI tools and providing input which helps them get smarter.
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can perform basic language tasks like writing a poem, song lyrics or an email by interacting with users in a conversational way. It can answer follow-up questions, admit mistakes and reject inappropriate requests.
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a play on Salvador Dali’s surname and perhaps WALL-E, the adorable trash-compactor robot, is an AI system which creates realistic images and art from prompts in normal language. For example: teddy bears at a tropical resort in the style of Andy Warhol.
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Let key team members, especially those who interact with customers the most, talk directly to prospects about what makes the company unique in the market. Via video! We’re currently working on brand video projects to reinforce our clients’ expertise and illustrate how skillfully their people address customer needs and requests.
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Let’s discuss your marketing objectives. |
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