As summer begins, it is a natural time to pause, refresh and prepare for the year ahead.
This issue of Inside the Brand brings together timely tools and reminders to help you update recurring materials, plan upcoming projects and stay aligned with UC San Diego brand guidance. You’ll find the Editorial Style Guide, Health Sciences brand materials, accessibility resources, planning templates and reminders for brand review. Whether you’re updating web content, preparing campaign materials, refreshing presentations or ordering promotional items, these resources can help you get started on the right track before the pace of fall picks up.
We’ll be taking a brief pause in July to assess how Inside the Brand can continue to best support campus communicators and partners. As we plan for the new academic year, we welcome your suggestions for future topics, tools or campus examples that would be helpful to your work.
In the meantime, start with the brand site and explore the tools most relevant to your work.
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Before Fall Gets Busy, Get Brand-Ready |
Before fall planning, events and campaigns begin to pick up, take a moment to make sure your team is working from current brand guidance and approved resources.
A range of UC San Diego resources can help you confirm that your materials are clear, consistent and ready before they move into production or launch. Start with the brand site for logo guidance, templates and brand review, and look to related campus resources for accessibility guidance, editorial style and promotional product requirements.
Use the summer months to:
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- Refresh webpages, flyers and recurring marketing materials.
- Make sure that you have access to your official logo files.
- Update presentations, handouts and event materials using approved templates and Canva resources.
- Confirm merchandise and promotional product requirements before ordering.
- Plan your promotion schedules, making sure to build in time for brand review before production.
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Use the Editorial Style Guide and accessibility guidance as you update copy, videos, layouts and webpages.
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UC San Diego Health Sciences Branding |
UC San Diego Health Sciences communications often connect research, education, clinical care and public impact, making clear and consistent branding especially important.
This month, we’re spotlighting Health Sciences as a strong example of how a major campus area with a variety of audiences can adapt the UC San Diego brand and maintain a clear connection to the university. Their approach provides practical direction for logo use, naming, visual identity and common applications.
Explore the Health Sciences communications website to see the brand in action across their digital presence.
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Every communicator has been there: pausing over a sentence and wondering whether a title should be capitalized, if an initialism should be introduced, how to refer to a college or school, or if a familiar campus phrase is actually the right one to use.
The Editorial Style Guide is designed for those moments.
Created for writers, editors, marketers, communicators and campus partners, the guide brings together UC San Diego-specific language guidance, AP style references and common exceptions in one place. It can be used across webpages, newsletters, stories, social media, event materials, campaign copy and other communications that reach the university’s many audiences.
As teams use the summer months to refresh content and prepare for the year ahead, the guide offers a helpful way to check the format of titles, capitalization, punctuation, calls to action and more — supporting language that is clear, consistent and appropriate for the audience and medium.
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Start Campaign Planning with the MarCom Plan Template |
Planning a fall event, campaign or initiative? The UC San Diego MarCom Plan Google template helps teams organize audiences, objectives, key messages, strategies and tactics in one shared document.
Find it in Google Drive by selecting New > Google Docs > From a template, then choosing the Marcom Plan Template.
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All Campus Commencement is Almost Here |
Thank you to everyone for supporting commencement marketing throughout each phase of the campaign. From sharing key deadlines and graduate resources to helping amplify event details across campus channels, your partnership is helping students, families and guests receive clear, timely information as they prepare to celebrate. We appreciate the continued collaboration and all the work happening behind the scenes to support this important campus moment.
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Accessibility Belongs in Every Workflow |
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Accessibility should be part of every content workflow — not something added at the end.
If your team manages websites, digital documents, videos, presentations or other online materials, UC San Diego accessibility resources can help you create content that is more usable, inclusive and aligned with WCAG 2.1 AA standards. As you refresh materials this summer, take time to review the guidance and build accessibility checks into your planning, writing, design and publishing process.
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