PRESS RELEASE | TCU ATHLETICS
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Horned Frogs Launch LEAP Agency for Management of NIL Activities
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The LEAP Agency will serve as the central hub for elevating student-athlete name, image, and likeness opportunities
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FORT WORTH, Texas (Oct. 27, 2025) — With an eye on centralizing name, image, and likeness support to further increase the TCU student-athlete experience, the Horned Frogs have launched the LEAP Agency to manage, direct, and enhance NIL opportunities.
The LEAP Agency is designed to strategically align the department's approach to cap management, NIL operations, and student-athlete development by providing a holistic, one-stop shop approach. Leaning on world class partnerships with Learfield – via Horned Frog Sports Properties, the Neeley School of Business Institute for Entrepreneurship and Innovation, and the Frog Club, TCU will provide support in four key areas:
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Leadership – Oversight of roster and cap management discussions
- Enterprise – Expanding above-the-cap NIL revenue streams
- Advancement – Advancing an athlete's personal brand with dedicated content support
- Performance – Building and sustaining championship rosters
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The front-office-style unit will work directly with coaches and staff on roster and cap management, facilitate appropriate third-party NIL partnerships for student-athletes, and provide education and resources to assist Horned Frog student-athletes in advancing their personal brands to provide long-term success.
"TCU remains committed to fully funding the revenue share limit and with LEAP's approach to securing above-the-cap funding, we expect to continue our championship level success in the modern-day landscape of collegiate athletics," said Director of Athletics Mike Buddie. "The experience at TCU is second-to-none, and we will continue to position ourselves as leaders in this wave of change."
The LEAP Agency includes department staff members from key areas including revenue generation, compliance, loyalty giving, cap management, content creation, and contract services as well as third-party leadership from Learfield and the Neeley School. It also serves as the spiritual successor to the Flying T Collective which was integral in helping TCU navigate the initial years of NIL activation.
Staff members managing name, image, and likeness activities include:
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- Ryan Peck - Senior Deputy Athletics Director for External Affairs/Revenue Generation
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Greg Featherston - Deputy Athletics Director, Regulatory Affairs
- Alex Yack - Deputy Athletics Director, Development
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Jay Fields - General Manager, Horned Frogs Sports Properties
- Ray Walls - Senior Associate Athletics Director, Student-Athlete Development
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Nick DiMento - Assistant AD for Cap Management and Contract Services
- Ali Hickey - NIL Partnership Solutions Manager, Horned Frogs Sports Properties
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Rodney D'Souza - Executive Director - Institute for Entrepreneurship & Innovation and Legacy Frogs
- Ryan Jaramillo - Assistant Director of Athletics Creative and NIL Content
- Kat Rogers – NIL and Cap Management Graduate Assistant
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For more information on NIL-related activities, contact NIL@TCU.edu.
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Media Contact:
Kyle Neaves
Senior Associate Athletics Director for Strategic Communications
817-257-5394
kyle.neaves@tcu.edu
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