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February Newsletter | February 21, 2024
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The start of a new year often marks an opportunity for people to reflect on their life and think about where they would like to be in the future. It’s true, New Year resolutions get a bad rap often for unrealistic goals and additional pressure and stress, but they can serve as a great starting point to identify strategic priorities. Same goes in Marketing – it is a perfect time to reflect on what has not worked and pivot towards meeting set goals. Count on AMA PDX to continue to be an essential marketing community and hub of knowledge, tools, and resources to propel your marketing efforts to the next level.
What's Inside:
AMA PDX Events - Ringing in 2024 with AMA PDX, SEMpdx, AIGA, and PRSA!
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| WELCOME FROM THE PRESIDENT
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Hello Christian,
2024 feels like it's flying by and it's already thrown some major curveballs - thinking about the great ice storm of January 2024. The AMA PDX Board of Directors kicked off the new year (pre ice storm) with an in-person retreat to review progress towards our strategic goals and align on priorities for the remainder of the board year. We've got a lot of exciting things coming up!
Our Agency Program received 17 applications from local nonprofits looking for pro bono marketing support. As we currently review applications, we can’t wait to announce the nonprofits selected soon. Later this month, we are launching a new Marketing Meet-Up series to bring together our community and the collaborative 2024 kickoff event has been rescheduled for March 7th. On Wednesday mornings, I offer 1:1 virtual coffee chats. I’ve met with over half a dozen professionals to better get to know the local marketing community. Schedule a time here to connect with me. I'd love to hear what you are looking for from AMA PDX. Hope to see you at an upcoming event!
Cheers,
Kate
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AMA PDX Agency's impact shines with the Portland Refugee Support GroupSince 2007, AMA PDX’s signature program, Agency, matches marketing volunteers with local nonprofits to work on a 6-month marketing project. AMA PDX Agency gives volunteers the opportunity to grow their skill set and give back to the community. In return, Portland’s nonprofit community has a chance to leverage local marketing talent, develop richer volunteer and donor bases, and evolve their marketing strategies.
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Portland Refugee Support Group (PRSG) was one of the nonprofits that benefitted from Agency’s services in 2023. Recently, PRSG announced the steps it is taking in its brand identity journey that AMA PDX Agency helped make possible. PRSG credits AMA PDX Agency for the work, saying that the “collaboration not only influenced certain visual aspects but also introduced a new member to PRSG team positioned to lead PRSG marketing efforts….” Read More
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Build community with AMA Affinity GroupsLooking to build a community with a broader network of marketers? Passionate about marketing for a better world? Get involved now with AMA Affinity Groups, a pilot initiative to eliminate geographical barriers and foster profound connections within AMA’s global community of marketers. Open only to AMA members, you’ll build meaningful connections and cultivate a sense of belonging through a vibrant online social forum and exclusive virtual programming tailored to enhance your professional journey.
One of the Affinity Groups is focused on Marketing for a Better World, which aims to foster conversation and build connections that bridge generations and backgrounds, creating a more inclusive and vibrant marketing community. This community strives to elevate the power of marketing research and practice to drive positive societal change, address critical challenges, and make a lasting impact on the public good. The group is chaired by Kelly Martin, Professor of Marketing at Colorado State University, and our very own, Christian Aniciete, VP of Communications. Learn More.
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New Marketing Meet-Up series rolls out throughout townWhether you're a seasoned marketer or just starting out, AMA PDX is excited to roll out a new series of meet-ups as a perfect opportunity to connect with like-minded professionals in a relaxed environment. Grab your business cards and come prepared to expand your network and learn from the best. The event is open to all AMA PDX members and non-members.
Kicking off the series, this month's Marketing Meet-Up will be held on Thursday, February 29, 2024 at 5:30 p.m. PT at the Community Wine Bar PDX, a venue that offers a cozy and accessible atmosphere where you can unwind, get yourself a beverage or a light snack, and converse. Reserve your spot today and get ready for an evening of marketing inspiration and great conversations. Given the intimate space, attendance is capped, so secure your spot today! Secure Your Spot Now.
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New date to ring in 2024 with AMA PDX, SEMpdx, AIGA, and PRSA! AMA PDX is joining forces with three other local professional associations to celebrate the new year. After the original event back in January was canceled due to the ice storm, join AMApdx, SEMpdx, AIGA, and PRSA after work on a new date, Thursday, March 7th, 5:00-8:00 p.m., at Spirit of 77, 500 NE Martin Luther King Jr Blvd. Light appetizers will be provided and attendees will get two drink tickets. Admission is free for members and $10 for non-members. For those who initially already purchased a ticket, there is no need to repurchase as tickets have been transferred. Get Your Tickets Now.
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| Diversity, Equity, & Inclusion
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How to navigate anti-DEI efforts as a marketer
Diversity, equity, and inclusion has been a central theme in various sectors over the past few years. However, in today's landscape, the momentum for these initiatives has slowed, or even in some cases, stopped completely. Following the Supreme Court ruling on affirmative action, the fallout has impacted not only universities but also public and private sectors as well as legislation. Across the country, employees, like marketers, may encounter challenges when dealing with anti-DEI sentiments. In this blog post, we'll explore effective strategies for marketers to navigate and overcome these challenges, fostering a more inclusive and equitable approach to their work.
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Diversity-Driven Marketing Symposium coming this month
Join the AMA Professional Chapters Diversity, Equity, and Inclusion Committee virtually for the first Diversity-Driven Marketing Symposium on Wednesday, February 28 from 9:00 a.m. to 12:00 p.m. PT. Twelve cross-industry experts will share critical insights on issues affecting diversity, equity, inclusion, and accessibility in marketing during four insightful sessions. Session topics will range from Affirmative Action to decoding AI bias in marketing and strategies for unlocking supplier diversity in marketing. This half-day virtual symposium is designed by marketers for marketers to help integrate high-performing DEIA strategies into marketing in order to positively impact teams, organizations and customers. There is no cost to attend, and this program has been approved for three continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential.
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| | WHY I VOLUNTEER WITH AMA PDX...
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"After many years as a consumer-focused global digital marketer at Fox Studios and the Walt Disney Company, managing brand campaigns including for the movies Frozen and Deadpool, I wanted a change of pace for my family and moved to Portland. As I was acclimating, I discovered AMA PDX and opted to serve as a volunteer in the Agency program, assisting a local nonprofit with pro-bono marketing services. My relationship to the organization deepened as I, like AMA PDX, want to elevate Portland marketers and the community as a whole.” – John Dolan, VP of Membership
→ Go here to learn more about what an AMA membership means and all the exciting perks that come with it.
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Hey, you. Were you forwarded this awesome email?
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