"I could write stories just as rotten"
In 1911, a 36-year-old former rancher, miner, and battery factory worker with a lot of spare time on his hands began reading pulp-fiction magazines. He later recalled, "If people were paid for writing rot such as I read in some of these magazines, then I could write stories just as rotten. As a matter of fact, although I had never written a story, I knew absolutely that I could write stories just as entertaining and probably a whole lot more so than any I chanced to read in those magazines."
A year later, "Tarzan of the Apes" was published, and the guy who thought he could out-rotten other writers proved he could also out-sell them -- by a lot. Edgar Rice Burroughs went on to write 25 more Tarzan books -- plus four other series, all science fiction.
But it was Tarzan who dominated Burroughs's thinking. Tarzan was immediately popular, and Burroughs capitalized on it in every possible way, including a syndicated Tarzan comic strip, 27 films, and merchandise. Tarzan remains one of the most successful fictional characters to this day and is a cultural icon. Burroughs's California ranch is now the center of the Tarzana neighborhood in Los Angeles.
For those unfamiliar with the Tarzan story, Tarzan is an orphaned white child raised by apes in the African jungle. Burroughs strongly supported eughenics and scientific racism, so Tarzan, though uneducated, constantly demonstrated superiority to black Africans, whom Burroughs presented as inherently inferior and even wholly human. Burroughs's work is peppered with such attitudes.
Nonetheless, his contributions to the genre are demonstrable. Ray Bradbury said of him, "Burroughs never would have looked upon himself as a social mover and shaker with social obligations. But as it turns out -- and I love to say it because it upsets everyone terribly -- Burroughs is probably the most influential writer in the entire history of the world. By giving romance and adventure to a whole generation of boys, Burroughs caused them to go out and decide to become special." And to try to imitate that Tarzan yell!
Source: Wikipedia