Hi Andrea,
The decision-makers in your organization may say, “it’s just email.” But we know email marketing is more important than just another line in a job description. The ROI of email marketing is huge: on average, marketers see $38 returned for every $1 spent. That’s double of any other digital channel.
To help you advocate for email, we're sharing the answers to four common questions you may get asked about email marketing and the value it can bring to your business. Be armed with these facts in your next budget conversation.
