Analytics in Action
Turn Web Element Insights into Action
Your Looker Studio Dashboard provides valuable insights into how users interact with various web elements on your site. By analyzing engagement trends, you can make data-driven improvements to enhance user experience and drive key actions. Review our
Web Element Catalog for options.
Here are examples of how web element engagement can lead to meaningful improvements:
Improve Web Element Placement
If certain web elements—such as buttons or links—receive high engagement but are positioned in less prominent locations, consider repositioning them. Moving key elements, like call-to-action buttons, to more visible areas can improve user interaction and encourage desired actions, such as form submissions or content engagement.
Measure the Impact of Design Changes
Comparing click data before and after a website update helps assess whether design changes have improved engagement. If user interaction decreases after a redesign, refine the layout to ensure it remains intuitive and visually appealing.
Identify and Leverage High-Performing Elements
If certain web elements, such as hero images or featured media, receive significantly more clicks than others, use them strategically. Placing high-performing elements in key areas or refreshing their content regularly can sustain engagement and direct users to important pages.
